sentence doesn’t describe the humane society’s facilities or how it recruits and trains volunteers, but it does clearly state which animals it serves and that it doesn’t intend to foster them as long as they live but rather to place them in good homes. And if someone came to Friends of Animals with a ferret, a pony, or a tarantula, its staff would know to refer that person to another shelter.
Specifying your beneficiaries
If you’ve determined your purpose, you probably know the primary beneficiaries of your activities. Their needs – whether they’re kittens or refugees – make your mission compelling. Defining who will benefit from your nonprofit helps to focus your organizational activities and is an essential ingredient in your mission statement.
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