lobby Congress, help establish school lunch policy and get cosy with the USDA to maintain the lofty nutritional role of ‘healthy whole grains’.
And, yes, the clinical studies documenting these arguments have already been performed, but rarely do they make the light of day in media supported by Big Food, who count wheat products among the handful of commoditized ingredients, subsidized by the US government, that serve as the basis for most processed foods.
In health, as in software, we are living examples of the principle of garbage in, garbage out. Put this stuff, the creation of geneticists from the 1960s and 1970s, into your body, and you get all manner of unanticipated health effects.
Since the release of Wheat Belly, I have become convinced that not only is this an incredibly big issue for health, the situation is worse than it first appeared. It has affected far more people than I originally anticipated and to such an extraordinary degree that it is difficult to overestimate the severity of this problem. This is no fad that will flare and then burn out, much as the misguided low-fat notion has. This is not a dietary precept like ‘get more fibre’. It is an exposure of the genetic and biochemical changes introduced into this common foodstuff, all in the name of increased yield-per-acre, but with no questions asked about its suitability for human consumption.
We are, in effect, experiencing the consequences of a grand agricultural experiment gone sour.
Hey, Marlboro Man: Have a Bagel!
Remember this? ‘According to a nationwide survey: More doctors smoke Camels than any other cigarette’? In the mid- and latter 20th century, the national discussion went from gushing about the pleasures and health benefits of smoking, to studies documenting the health damage caused by smoking, to executives denying any wrongdoing to Congress, to uncovering concealed documents demonstrating the industry’s knowledge of the adverse health effects of smoking decades earlier.
We are reliving the tobacco experience with wheat in its place. I believe that smart food scientists stumbled on the appetite-stimulating effect of the gliadin protein in wheat 25 years ago. How else do we explain why wheat is in virtually all processed foods, from tomato soup to liquorice? In 1960, you would have found wheat in bread, rolls and cakes – obvious places that make sense. Go up and down the food aisles in your local supermarket in the 21st century, and you will find that nearly all canned, packaged and frozen foods contain wheat in some form. Is wheat that necessary for taste, or for texture? I don’t think so. I think it’s put there for one reason: to stimulate your appetite and increase sales.
The transformation of the gliadin protein in newly created strains of wheat was accompanied by an increase in calorie consumption of 440 calories per day. By putting wheat in everything, the food industry, especially Big Food, ensured that you come back for more. Just as tobacco manufacturers increased nicotine content of cigarettes to ensure addiction, so adding wheat to every processed food created addictive behaviour in response to all things wheat. Eating 440 more calories per day, 365 days per year – not only does that add up to a lot of calories and a lot more food consumed, it adds up to a lot more weight. (Using a simple calories-in calculation, this yields 160,000 calories, or 3 stone 3.8 pounds gained in a year. This is an oversimplification, since calories-in, calories-out is a flawed concept, but it nonetheless illustrates how substantial this effect can be.) The introduction of the new form of gliadin was followed shortly thereafter by a nationwide increase in weight. After people gained 2 stone 2 pounds, 3 stone 8 pounds, 4 stone 4 pounds or more, an explosive surge in diabetes followed. We are now in the midst of the worst epidemic of diabetes ever experienced by humans, such that the curve showing the number of people with diabetes is in a vertical climb straight upwards, a trajectory that is likely to engulf your children and grandchildren.
The gliadin protein of wheat ensures that wheat products, such as whole grain or white breads, bagels and muffins, are addictive: They generate a need for more . . . and more, and more. Gliadin is an opiate, you will discover, with its own form of euphoria and its very own opiate withdrawal syndrome when wheat consumption stops that can also be provoked with opiate-blocking drugs.
So the inadvertent transformation of wheat gliadin into a much more potent appetite stimulant, recognized quickly by observant food scientists, brought us here, to this overweight, diabetic situation that now plagues Americans and much of the rest of the developed world . . . while we are advised to eat more ‘healthy whole grains’. No doubt, many people profited handsomely – and continue to do so – from this message, but the public has paid the price, both with their pocketbooks and their health.
There’s Power in Them Tweets
Since the release of the first Wheat Belly, social media has served the role of a worldwide stage for these arguments to play out.
Some things, when enacted in real life in real people, are so consistent and powerful that, despite their anecdotal nature, they serve to reinforce what we learn through scientific observation. If I hit my head with a hammer and it hurts, and my head stops hurting when I stop hitting it, do I need a double-blind, randomized clinical trial to prove that hitting my head with a hammer causes head pain? The association is so consistent and obvious that you can safely accept the premise that the hammer is the cause. Likewise, eliminating wheat has been demonstrated, through the thousands of people who have embraced these ideas, to produce life-changing transformations of health and weight that most thought were impossible, allowing them to throw away multiple medications and leave behind years of pain, wheezing, diarrhoea, cramps, swelling, fatigue – within days of saying goodbye to their bran muffins or breakfast cereal.
In the Middle East, social media allowed the masses to organize, communicate and overthrow despotic dictators. In no other time in history could dissent disseminate so rapidly, revolt be organized within hours. Likewise, social media is now showing us, on an unprecedented scale and abbreviated timeline, that rejecting all things wheat is among the most powerful and liberating health strategies imaginable. We purge this Muammar Gaddafi of diet using the facility and speed of Twitter, Facebook and other electronic media, spreading the word of dietary revolution using the very same tools.
This is not a popular message at the USDA, or in the halls of Big Food and Big Agribusiness. It’s not uncommon, for instance, for agribusiness giant Monsanto to spend more than $2 billion/£1.3 billion per quarter to lobby the federal government to influence policymakers – and that’s just one company. Pound for pound, we cannot even begin to compete with such forces. Ah, but we can talk to each other and share our experiences, something that these dominating corporate forces are unlikely to do with us.
Lose the Wheat, Lose the Weight . . . and the Acid Reflux, and the Oedema, and the Mental ‘Fog’ . . .
Much like when you stop hitting your head with a hammer and the headache miraculously goes away, so eliminating all wheat from the diet is followed by the majority of people experiencing abrupt and substantial weight loss along with relief from a long list of health conditions.
In other words, the proof of this concept is in your own hands, a simple rearrangement of food priorities in your own storecupboard. You don’t have to wait for a large-scale clinical trial to know whether this is relevant to your health situation. If you decide to wait for national advice to embrace this concept, you are going to wait a very, very long time. How do official agencies undo the disastrous advice of the last 40 years without losing credibility, without incurring legal liability for the unimaginable economic damages – and without losing the revenue stream that this corrupt message has generated? You don’t have to wait. You can start the process and know within days whether this thing called wheat has been to blame for your health and weight.
The total effect experienced in eliminating wheat is greater than the sum of its parts: It’s a 2 + 2 = 11 phenomenon. That’s no
