quite in charge of all his faculties. We are left in no doubt about the affluence of the singer:
I’ve just got here, through Paris, from the sunny southern shore;
I to Monte Carlo went, just to raise my winter’s rent
Dame Fortune smiled upon me as she’d never done before,
And I’ve now such lots of money, I’m a gent
Yes, I’ve now such lots of money, I’m a gent.
The chorus echoes still:
As I walk along the Bois Boolong
With an independent air
You can hear the girls declare
‘He must be a millionaire.’
You can hear them sigh and wish to die,
You can see them wink the other eye
At the man who broke the bank at Monte Carlo.
Coborn sang of affluence onstage, and exercised influence offstage. He was joint founder of the Music Hall Benevolent Fund, set up in 1888 to help performers in distress, and in the early twentieth century he was a firm supporter of the Variety Artists’ Federation. He remained a devoted adherent of the Scottish Kirk throughout his long life.
Coborn sang his two most famous songs thousands of times, in many languages, for over half a century, but he was never able to repeat their success. He slipped from the top of the bill – and often, off the bill – but he sang on, enjoying a career of sufficient length for him to entertain troops in three wars – the Boer War and both World Wars – before dying at home in Paddington in 1945, aged ninety-three.
‘The Man Who Broke the Bank at Monte Carlo’ was an example of one of the first definable genres of British music hall: the ‘swell’ song. In many ways these were a powerful illustration of the gentrification sought by early entrepreneurs like Charles Morton. Artistes like the Great Vance, George Leybourne, G.H. MacDermott, Arthur Lloyd and Harry Rickards dominated bills in the early days of the halls, and became known as ‘lions comiques’, a term attributed to J.J. Poole, manager of the South London Music Hall.
Gloriously aping their social betters, ‘swells’ were the theatrical peacocks of their day, swaggering around the stage in spats, sporting monocles and outrageous suits of garish cloth. Nearly all the lions comiques – in essence, comic singers – adopted variants of this dress, and wore ‘Dundreary’ whiskers (also known as ‘Piccadilly Weepers’), absurdly long ‘lambchop’ sideburns, often a foot in length.
The inspiration for these adornments came from the stage actor Edward Askew Sothern, who deployed them in his performance of the dim, ineffectual ‘toff’ Lord Dundreary in Tom Taylor’s 1858 play Our American Cousin.† This simple physical shorthand was also used to identify dudes, swells and mashers, and many in the audience came to believe that this was how the socially elevated looked and behaved.
Some of the young men in the audience took inspiration from the stage swells. Their songs told of undreamed-of sophistication and idleness. They sang of free-flowing champagne, fine food, beautiful girls and late nights in fashionable districts of London and Paris. It was a heady ideal for the clerks and drapers’ assistants who were among the habitués of music hall.
Alfred ‘the Great’ Vance was one of the first swells to come to prominence, and with George Leybourne he can be credited with pioneering the swell style. Vance was born Alfred Peek Stevens in 1839, and, like Charles Coborn and ‘coster laureate’ Albert Chevalier, he came from a middle- rather than a working-class background. Unable to settle in his job as a solicitor’s clerk, he began a career on the stage in the early 1850s. At first he played clowns in pantomime, before turning to music hall, touring all over the country in second-rate halls while creating and refining a multi-character one-man show. Like many others, he adopted a black-face act in 1860, appearing with his brother billed as ‘Alfred G. and C. Vance – Negro Comedians’. He went solo four years later at the South London Palace, singing mainly ‘coster’-style songs, years before the term was widely used.
Vance was an accomplished dancer – although a school of dancing he had opened in Liverpool had failed – and his experience on the legitimate stage made him a formidable character actor. Unlike many contemporaries, he changed costume for every characterisation. This led him to advertise the merits of his tailor, no doubt for a discount on purchases, in his first hit, ‘Chickaleary Cove’. His move upmarket to the ‘swell’ persona, at the other extreme of the performance demographic, occurred shortly after – and possibly as a response to – the rise in popularity of George Leybourne. Vance soon enjoyed a huge success with ‘Slap Bang’, a nonsensical song that became a lifelong signature tune for him.
George Leybourne, born Joe Saunders in Gateshead in 1842, came from humbler stock than Vance. Having trained as a mechanic, he gave up the security of that job to go onstage. He built a local reputation as a performer, and after being spotted performing in Manchester he was brought to London in 1864 by the agent Charles Adolphus Roberts.
Unlike Alfred Vance, George Leybourne was a superstar. The historian Harold Scott argued that, together with Marie Lloyd and Dan Leno, he held ‘a supreme place in music hall history’. That is a contentious claim, but it is evident that contemporary opinion idolised him. He was variously billed as ‘Lion of the Day’ then ‘Lion of a Comic’, and finally, in the name that stuck, the original ‘Lion Comique’.
It was during an engagement at Collins’ Music Hall in Islington in 1865 that Leybourne met Alfred Lee, who wrote his first hit, ‘Chang, the Chinese Giant’, for him. When he performed the song on stilts at the Canterbury, the astute William Holland, who had taken over managing the theatre from Charles Morton, saw an opportunity to create a megastar. He booked Leybourne for an entire year from June 1868, and relentlessly promoted him as the quintessential swell. The long-legged Leybourne was slender, handsome and charming, with a fine baritone voice, and Holland dressed him in smartly tailored suits, along with hats, gloves, cane and winder (an eyeglass), and arranged for him to be taken everywhere in a brougham.
Vance and Leybourne enjoyed a friendly rivalry, often working with the same teams of writers and composers, especially Frank Green and Alfred Lee, and appearing on the same bills. They also shared the same song publisher, the British and American Music Publishing Company. A song would be written for one of them and responded to by the other, often using the same team of writers. Following Leybourne’s 1866 smash hit ‘Champagne Charlie’ – he favoured Moët – (music by Alfred Lee and lyrics by Leybourne), Vance came back in 1867 with ‘Clicquot’ (written by Green and Jules Rivière), to which Leybourne replied in 1868 with ‘Cool Burgundy Ben’ (written by Green and Lee).
While ‘Champagne Charlie’ was a hit, William Holland of the Canterbury persuaded the makers of Moët to supply endless quantities of their product, which Leybourne was seen to drink at all times: ‘Moët’s vintage only satisfied the champagne swell’, as it says in the song. It was superb advertising for Moët, and for Leybourne:
Whenever I’m going upon the spree,
Moët & Chandon’s the wine for me.
Vance’s ‘Walking in the Zoo’ tells of a ‘swell’ taking his alluring ‘cousin’ to the zoo, only to have his amorous intentions foiled by a bite from a cockatoo. Leybourne responded with ‘Lounging at the Aq[uarium]’ (by Lee). Their rivalry served
