© 1995, 2008 by Doug Hall
All Rights Reserved
Published by Clerisy Press
Printed in the United States of America
Distributed by Publishers Group West
First edition, second printing
Clerisy Press
An imprint of AdventureKEEN
302–306 Greenup Street
Covington, KY 41011
Library of Congress Cataloging-in-Publication Data
Hall, Doug, 1959-
Jump start your brain 2.0 : everything you need to think smarter and
more creatively / Doug Hall.
p. cm.
Rev. ed. of: Jump start your brain. c1995.
ISBN-13: 978-1-57860-284-1
ISBN-10: 1-57860-284-X
1. Creative ability in business. 2. Success in business.
I. Hall,Doug, 1959- Jump start your brain. II. Title.
HD53.H35 2007
650.1--dc22
2007045324
The materials in this book are provided for the personal use of the purchaser of this book. The Eureka! Institute maintains full and exclusive rights to these materials through all applicable copyright laws. No redesign, editing, reproduction, or creation of a derivative work from these materials is permitted without written permission from the Eureka! Institute, Inc. If you desire to customize or adapt these materials for your organization or wish to discuss a licensing agreement, please contact us at the address below.
Throughout this book various trademarked names are utilized that are the property of various corporations. They are indicated as trademarks through the use of capitalization.
The following are trademarks of the Eureka! Institute, Inc.:
666, Borrowing Brillance, Brain Brew, Capitalist Creativity, Don’t Sell Me, Eureka!, Eureka! Inventing, Eureka! Ranch, Great Aspirations, Great Escape, InterAct, Innovation Engineering, Jump Start Your Brain, Jump Start Your Business Brain, Law Breaker, Measurably Smarter Choices for Growth, Marketing Physics, Merwyn, Mind Dump, Musical Chairs, North Pole Tenderfoot, Once…, Stimulus Response, Winning Ways, Trailblazer, Trained Brains, Truth Teller.
Eureka! Institute, Inc.
3849 Edwards Road
Cincinnati, OH 45244
(513) 271-9911
Various Jump Starts are © 1991-2007 by Doug Hall and are used with permission.
AcuPOLL and BrainScan are trademarks of AcuPOLL Research, Inc., and are used with permission.
Illustrations from Big Bird’s Color Game © 1980 Children’s Television Workshop © 1980 Jim Henson Productions, Inc. Illustrations by Tom Cooke. Reprinted by permission of Children’s Television Workshop.
Edited by
SALEHA GHANI
Cover and interior designed by
STEPHEN SULLIVAN
By Doug Hall
Jump Start Your Business Brain
The Scientific Way to Make More Money
Meaningful Not Mindless Marketing
The Science of Sustained, Successful Marketing
(Editions also published as Jump Start Your Marketing Brain)
Also by
Making the Courage Connection
Finding the Courage To Journey from Fear to Freedom
Simon & Schuster
Jump Start Your Brain
Warner Books
By Roger Sweet and David Wecker
Mastering the Universe
He-Man and the Rise and Fall of a Billion-Dollar Idea
DEDICATION
This book is dedicated to my high school sweetheart, my best friend, my wife, the mother of our children, Debbie Hall—the only person on this good earth for whom I will make the ultimate sacrifice: at her bidding, I will wear a tie.
This book is written for the sixty-something man who told me he’d devoted 35 years to corporate America. After hearing my Jump Start Your Brain lecture in 2006, he realized how far he’d sunk into conformity; how he’d allowed himself to be pushed into a dull, gray, emotionally numb corner; how he’d adjusted his life to fit the day-to-day world and, finally, how he’d stopped dreaming. He told me he realized that he’d lost the fire.
But on that day,
he thought I might have helped him rekindle the fire.
It was one of those misty moments. I saw a man in the homestretch of life taking stock of where he’d been and what he’d done—an individual who, once upon a time, could have been anything he’d set his mind to be.
It doesn’t matter if I sell 10 books or 10 million. What’s important is that the message of hope, independence, imagination, and self-reliance makes a difference for you.
CONTENTS
| Why A “2.0” New Edition? |
| Introduction |
| Act I: Brain Training |
|
|
