The Managed Heart. Arlie Russell Hochschild

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The Managed Heart - Arlie Russell Hochschild

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      By exploring relationships which plunge workers into the whirring fan of a global economy—and more—we can apply the perspective described in this book. The flight attendants, bill collectors, and others I describe in these pages might recognize themselves in the lives of millions of others in scores of jobs around the world.

      San Francisco

      October 2011

      NOTES

      I think my interest in how people manage emotions began when my parents joined the U.S. Foreign Service. At the age of twelve, I found myself passing a dish of peanuts among many guests and looking up at their smiles; diplomatic smiles can look different when seen from below than when seen straight on. Afterwards I would listen to my mother and father interpret various gestures. The tight smile of the Bulgarian emissary, the averted glance of the Chinese consul, and the prolonged handshake of the French economic officer, I learned, conveyed messages not simply from person to person but from Sofia to Washington, from Peking to Paris, and from Paris to Washington. Had I passed the peanuts to a person, I wondered, or to an actor? Where did the person end and the act begin? Just how is a person related to an act?

      As a graduate student at Berkeley some years later, I was excited by the writings of C. Wright Mills, especially his chapter in White Collar called “The Great Salesroom,” which I read and reread, I see now, in search of answers to those abiding questions. Mills argued that when we “sell our personality” in the course of selling goods or services we engage in a seriously self-estranging process, one that is increasingly common among workers in advanced capitalist systems. This had the ring of truth, but something was missing. Mills seemed to assume that in order to sell personality, one need only have it. Yet simply having personality does not make one a diplomat, any more than having muscles makes one an athlete. What was missing was a sense of the active emotional labor involved in the selling. This labor, it seemed to me, might be one part of a distinctly patterned yet

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