Your Brain on Facts. Moxie LaBouche

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Your Brain on Facts - Moxie LaBouche

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2: Culture & Religion

       Baptism By…

       Chapter 3: History

       Mixed Bags of History

       Them’s Biting Words

       Fighting Girlfriend and the Night Witches

       Chapter 4: The Arts

       Read a Rainbow

       To Boldly Go Where Only White Men Had Gone Before

       Lights, Curses, Action!

       Chapter 5: Business & Technology

       Fake a Need and Fill It

       Veteran of the Format Wars

       Laws of the Internet

       Chapter 6: Daily Life

       What’s a Drink Without a Nosh?

       A World of Pizza

       The Real Cost of Food

       Chapter 7: People

       Concave Earthers

       And the Little Child Shall Lead Them

       Swiss Army Wife

       Afterword

       Acknowledgments

       Bibliography

       About the Author

      •

      Humans are weird. I am raising two small humans, and they remind me of this fact on a daily basis. But aside from the obvious idiosyncrasies we all have, humans are also weird because we are the only species that questions the world around us.

      Cats don’t stop to wonder why they land on all fours. They just do it and move on.

      But humans couldn’t just accept that as fact. We questioned it for hundreds of years, probably to the detriment of many cats who were unwilling participants in these trials. It wasn’t until we had new technology that we were finally able to watch a cat using what’s now known as his Righting Reflex to maneuver his body so he can land on all four paws.

      And we, weird humans that we are, probably celebrated this new knowledge while the first cat ever to be recorded on video went along his day probably thinking to himself, “Humans are weird!”

      But that’s what makes us human. Some doctors even think our ability to wonder “why?” about the world around us separates us from every other species.

      And that’s amazing! (And a boost to our egos, who are we kidding?)

      Until you remember that ignorance exists. And that there are people in the world who are blissfully living in it.

      Another funny thing about humans is even though questioning the world around us is something we naturally are inclined to do, it’s often frowned upon and many of us are trained at a young age not to question what we’re taught.

      Luckily, Moxie LaBouche probably never listened to that and even if she heard it, she probably questioned it right away.

      We also have a tendency to avoid our “weirdness,” and follow the crowd, maybe mirroring the actions, language, or even thoughts of others around us. Anything so we can blend in until we can figure out how our own personal brand of “weirdness” fits into the world.

      We also tend to surround ourselves with those who share many of our same thoughts, ideas, and values, which might give us the false impression that the rest of the world is just like us.

      It might not even be on a large scale—it may just be that your favorite social media app adjusted its algorithm to your liking so much that you’ve inadvertently surrounded yourself with an echo chamber of those who post things similar to things you’ve already liked and posted yourself.

      Anyone who has studied history can back me up on that. Some pretty terrible things have happened in the world when humans decided that “weird” was no longer good and it was decidedly better to be like those with the most power or money or who come from a particular region or speak a certain way.

      Ignorance may be bliss, but it’s not necessarily good.

      Maybe no one will ever give the Nobel Peace Prize to someone for their contributions to bar trivia as we know it, but I do think that trivia can lead to great conversations.

      Trivia can be a wake-up call from the past. In the not-so-distant past, for example, bacon was “doctor-approved” as a healthy breakfast. Cigarettes, which were seen as patriotic for men to smoke but unladylike for women to be seen with, got a marketing makeover when a far-fetched Freudian theory was used to spin them into a symbol of feminism. But going deeper into those stories—which Moxie does in this book—you may start questioning what products today have used similar advertising tactics. As soon as you begin to question that, you are no longer a victim of ignorance.

      One of the most intelligent statements someone can make is admitting that they don’t know what they don’t know. Sometimes just admitting

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