fungi to develop in the bottle or packet. For this reason, manufacturers seal their packets and bottles thoroughly and instruct retailers not to exceed the sell-by dates.
Currently there is no systematic approach to traditional medicine in Indonesia, which is why manufacturer Martina Berto has set up scientific procedures to standardize jamu at every stage of research and production. Before launching a new product, the research and development staff test the jamu by taking the recommended dose themselves. It will only be launched if no negative physiological effects result. In addition, they carry out efficacy as well as toxicity studies (including acute and sub-acute toxicity studies) and the product is carefully monitored once it enters the marketplace. They are not alone in moving towards more stringent regulations: major competitors such as Nyonya Meneer have also instigated quality controls that inspire confidence. There are charlatans in any country and the Indonesian Jamu Association constantly warns the public against using illegally manufactured products and advises buying exclusively from the 500 brands on its own register.
A CHANGE OF CAREER AND CHANGE IN FORTUNES
An educated woman, Ibu Sri is forty-two years old and has sold jamu for the past five years. She started life as an elementary school teacher but couldn’t manage on such a small salary. After various unsatisfactory jobs, Ibu Sri worked her way through books on jamu making and experimented for over a year until she was satisfied with the results. Because these were cures for serious illness as opposed to recipes to keep the body healthy, she verified the complicated formulæ with her cousin, a doctor, to be sure the mixtures were safe.
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