rel="nofollow" href="#uefbc4a71-0915-5327-9c8c-85b764072145">Chapter 10: Predicting Behaviour and Eliminating Noise – Behavioural Science and Automation
Better predictions with behavioural science
Removing ‘noise’
The dangers of inconsistency
Technology, behaviour and data
The importance of distinguishing between human and robot
The ethics of AI and automation
Businesses must take the ethical AI lead
How AI can help identify bias
Better training data – how behavioural science helps businesses ethically use AI and automation
Chapter 12: AI, Automation and Behavioural Science
Part Four: Boosting Productivity with Behavioural Science
Will a robot be stealing your job?
Psychological solutions will be needed to solve economic problems
Losing your job to a robot may not be a bad thing – if it’s a bad job
Losing work does not lead to bad decisions – but financial (and time) poverty does
What behavioural science tells us about how we view work
What is good work?
More money doesn’t transform bad work into good work
Bad work is bad for business
Creating good habits at work
Think about your environment
Normalising good behaviour and providing positive motivation
Chapter 15: Building Effective Teams Using Behavioural Science – Finding and Maintaining Success
Recruitment: the traditional home of psychology in business
Recruiting the right people for the right reasons
Assessing potential and predicting success
Test-tube recruiting
Training is not enough
Diversity is good for business
Generating psychological safety
Chapter 16: Behavioural Science in the Workplace
Part Five: Behavioural Science and Your Customers
The Oval Office and the Press Office
Telling stories in research
We are poor prediction machines
The role for traditional market research
Why are subconscious associations important?
How subconscious associations influence how we buy
We are predictably irrational at work as well as at home
Homer in the city
Focus on satisficers, not maximisers
Helping customers make easy, good enough decisions
Chapter 19: Gaining Advantageous Insights – Techniques and Tools to Better Understand Customers
Knowing if you will be noticed
Subconscious associations – knowing what people really think
Preventing post-rationalisation and improving predictions: observing behaviour
Chapter 20: Behavioural Science and Your Customers
Part Six: Behavioural Science for Better Marketing
Chapter 21: The Myth of the Rational Consumer – How Behavioural Science Explains How Marketing Works
