standard for all Burger King broilers, and it served as a model for the manufacture of restaurant equipment used in operations similar to our own.
Cramer and Burns sold other franchises during the mid-1950s, opening stores in Hollywood, Ft. Lauderdale, West Palm Beach, Melbourne, Ft. Pierce, Tampa, Orlando, and, of course, in their own Jacksonville area. These new franchisees experienced the same sales problems and financial difficulty that we were having. All of us were trying to hold on until we could figure out some way to “jump start” the business and put it on the road to higher sales and profitability. With stagnant sales and losses piling up, we began to think that all of us might have made a mistake to get into the Insta-Burger King business.
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