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the mid-nineties Japan was still a nation of tea drinkers. It was difficult to even get a coffee. The place was mostly a dark cellar restaurant, the coffee tasted strange and cost a small fortune. Even in the Shibuya district, there were only two tiny coffee shops. Suddenly the situation changed, practically overnight, but what had happened? The American chain Starbucks had their start in the Japanese islands in 1996, and the coffee shops quickly became popular places to meet friends or wait for a business meeting. The Japanese companies also wanted to participate in this success story and suddenly there was Japanese competition for Starbucks and practically at every street corner a pleasant café with tasty drinks and small snacks opened. The best-known Japanese chains are Pronto, Excelsior Caffé, Doutor, Tully's Coffee and many smaller companies. But Starbucks owns by far the largest number of coffee shops in Japan, with 1363 stores. In Germany in 2016 there were only 158 locations.
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