Eating Across America. Daymon Patterson
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I am following the plumber into a crawl space that is meant for short people, and just to catch you up to speed, fresh out of high school I stood at six foot four and weighed roughly 180 pounds. So here I am on my stomach, trying to worm my way through this crawl space and not bump my head every two seconds. As we are working at breaking away the cast iron I hear a crack and not long after the cast iron pipe drops rather close to my face. A few inches over and that would have been on my head. At that moment, I was sure this was probably NOT the life for me and so I started looking for an easier job.
Over the years I moved up the ladder in retail, for it seemed to be a great fit for me. I was able to talk to people all day and help them with their needs in Home Depot Plumbing (1996—2001) and working as an Assistant Manager for Lowe’s Home Improvement (2005—2010). It wasn’t until I started working as an Assistant Manager for Walmart that I decided to change from my regular posts on a website called YouTube, where I would post short skits and life vlogs, to reviewing food on my lunch breaks in 2009.
The reception on YouTube for these food reviews was more than I expected, with random people asking me to go to different fast food locations and review the latest and greatest thing on the menu. What attracts people to my channel is my honesty. If I do not like something, there is no changing, and I always say exactly what I feel with little regard to how any establishment feels about my thoughts. My reality is not what you see in a TV Commercial where everything is made to look amazing, and definitely not what you get once you arrive at the establishment. In my videos you get to see EXACTLY how the food is served up.
It wasn’t until 2012 when I reviewed a double bacon cheeseburger at Five Guys that my life would change and go in a very different direction. Around this time, I noticed that more and more people were starting to do fast food reviews in their vehicles as well, though when I started out it was just me. I felt as if I was on to something great. Now, a community of food critics was being built. That Five Guys review drove my channel in a very different direction. It went viral with the help of a user “Zidar25” and a young man on my Facebook Friends list who contacted me and told me he put my Five Guys review on Reddit (a site that I knew nothing about back then and later found out is the front page of the Internet that will literally take you from the unknown to the known in a short matter of time). Reddit attention is what boosted my Five Guys review from a few thousand views to literally a few hundred thousand within two days of receiving that Facebook message.
The news on YouTube caught wind of my rapidly growing video and the Gregory Brothers, known for Auto-Tune, reached out letting me know their thoughts and told me to check out how they turned my regular food review into a song called, “Oh My Dayum!” Instantly I fell in love with the song. From that moment, I entered my first major YouTube contract and they helped me shape my career on the platform, getting me linked with Maker Studios and events that I was part of.
The YouTube news of my video spread fast. Every news outlet jumped on the story and I started making a few TV appearances. In 2012, I signed a limited series contract with the Travel Channel for my own TV Show, Best Daym Takeout (which aired July 31, 2013). In the show I would travel to sample foods from three well known spots within each city, rate which of the three had the best bites, and award that location at the end of the show.
This attention placed me on episodes of Dr. Oz. Jimmy Fallon had me give him two exclusive food reviews that he did some amazing pieces on. That is how Rachael Ray found me, scooped me up quickly, and signed me to be the Food Correspondent on her show, which I have been for the past two seasons.
So, I tell people to put themselves out there when it comes to YouTube, you never know where this life will take you, but you have to be ready for what may come. There is no guide to success and fame, you will have to learn what works for you along the way. But YouTube has changed many lives over the years and made kids millionaires, when years ago you needed multiple degrees, wise investments, to be born into it, and/or hit the lotto just to see your first million. Kid stars are born every day with the way social media is set up.
So again, who am I? My name is Daymon Patterson, the “YouTube Food Titan” and welcome to Eating Across America: A Foodie’s Guide to Food Trucks, Street Food and Cheap Eats.
My story is a unique one and I love to share it when people ask, “What made you want to do food reviews?”
If you recall the old TV show on Travel Channel, Man vs Food with Adam Richman, he had (to me) the BEST JOB a person could have−eat food, travel and get paid for it! My only thought was, “How could I get that lucky?”
Now at this time, YouTube was still fairly new, but it was also a platform to film your passion as you saw fit. In mid-2009, I decided to start talking about the places that I would frequent on my lunch breaks at Walmart in Rocky Hill, Connecticut.
I mean, why not? I had a Kodak Playtouch (Vloggie Camera) that I would prop up on my steering wheel, look into the camera, and speak my mind on whatever I had for lunch that day from the surrounding fast food locations.
This all started out as nothing more than a hobby since I had an hour to kill on my break; and honestly, there was nothing else to do but sleep after I ate…until it was time to go back to work.
I started my YouTube adventure with a new food review each week and over time this started a small base of subscribers (that I would later start calling, Foodie Fam).
My Foodie Fam was made up of like-minded foodies who enjoyed my direct yet enthusiastic way of describing fast food. Over time they would start leaving comments as to where they wanted me to go next.
This interactive style of doing requested food reviews definitely helped to shape my YouTube channel. In all reality, the YouTube Community is who I strongly credit for my food review style and persona.
No fast food was considered SAFE! If I did not like something, biting my tongue at that moment was never an option. You are supposed to lay all of your cards on the table regardless of which QSR is being reviewed, good or bad. I gave the facts straight and broke down each bite with AUTHORITY!
Let us be honest with ourselves, when you watch a commercial all you will see are smiling faces that seem to be impressed by whatever the “next big thing” is at these fast food locations, and because it is a commercial, the food is made to look its best. But on the consumer end, certain locations fall FLAT on their delivery of what was shown in the commercial.
You get yourself ready for that first bite that then only sends your attitude quickly spiraling downhill into a pit of despair all over that new signature burger. What a great way to ruin your lunch, right?
This is how I would feel