– probably most – big tobacco continues to dominate the landscape.
Big tobacco may, indeed, be increasingly toeing the line in markets where it is being closely watched by governments and the many anti-tobacco organisations, and where it has paid massive fines, simply because it has to. As regulatory efforts step up – at least in more advanced, better-regulated economies – its room to manoeuvre is increasingly limited.
The tobacco industry has had five centuries to refine its strategy and business model and rhetoric, and it has done so with remarkable agility.
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