The Million Dollar Parrot: 25 Brief Stories for Big Breakthroughs. Gerald de Jaager

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want from life. Yet behind the most popular training programs of the last half-century—situational leadership, social styles, consultative selling, learning styles, and principled negotiation, to name just five—lies the premise that true effectiveness often will require a leader to “drop” the style he or she is most comfortable with and use other ones in order to build truly effective long-term relationships.

      We all create “balance poles” to stabilize us and allow us to move forward during the high-wire act of making it through our lives and careers. Sometimes, when the wind shifts, just for a moment or maybe for the longer term, we need to let go of them.

      Dropping the Wrong Tools

      History is filled with examples of institutions and individuals dropping the wrong tools, for many reasons, including the glitter of faddish newer tools, misperceptions of what they really need, and just plain negligence. This is an excerpt from an address in October 2008 by former Federal Reserve chair Alan Greenspan.30

      Another important requirement for the proper functioning of market competition is also not often, if ever, covered in lists of factors contributing to economic growth and standards of living: trust in the word of others….

      Wealth creation requires people to take risks, and thus we cannot be sure our actions to enhance our material wellbeing will succeed. But the greater our ability to trust in the people with whom we trade, that is, the more enhanced their reputation, the greater the accumulation of wealth. In a market system based on trust, reputation has a significant economic value. I am therefore distressed at how far we have let concerns for reputation slip in recent years.

      Reputation and the trust it fosters have always appeared to me to be the core attributes required of competitive markets. When trust is lost, a nation’s ability to transact business is palpably undermined. In the marketplace, uncertainties created by not always truthful counterparties raise credit risk and thereby increase real interest rates and weaker economies.

      During the past year, lack of trust in the validity of accounting records of banks and other financial institutions in the context of inadequate capital led to a massive hesitancy in lending to them. The result has been a freezing up of credit.

      The Bolero Challenge

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      Great results require attention to the accompaniment, not just the melody.

      Described as a “veritable hymn to desire” and an “exaltation of the erotic,” Maurice Ravel’s 1928 orchestral composition, Bolero, is reportedly the world’s most frequently played piece of classical music.31 It extended its reach into popular culture when it was used as the background music for Dudley Moore’s tryst with Bo Derek in the movie 10.

      In an Oscar-winning documentary, the conductor of the Los Angeles Philharmonic Orchestra, Zubin Mehta, discussed the complexities of successfully performing Bolero. He said, “It’s not only the melody that’s important. The build-up is going on in the accompaniment as well as in the theme.” Expanding, he said:

      The way Bolero builds up, it’s not even comparable to any Beethoven or Brahms symphony ending, because those are normal, natural strettos [increases of musical intensity] at the end of movements. Bolero’s stretto starts from the first bar and continues. So keeping up the tempo, keeping up the pace and not going forward, not giving in to your instinct which pushes you forward—to hold this back, that is the tough part. I have seen performances of Bolero where the side drum, for instance, by the middle of the piece is already at its peak—you can’t do anything about it. The conductor can’t bring them down and build them back up again. It’s got to be done very, very carefully.32

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      In your organization, what gets more attention, the theme or the accompaniment? Do the “background” things like fostering innovation, developing employees, strengthening core competencies, living your values, or even marketing have a proper rhythm in relation to such front-and-center “melodies” as sales and production, so that long-term goals and short-term activities come together in satisfying ways?

      For many years, management experts have observed that “hard drives out soft”—measurable indicators commonly take precedence over less-tangible intentions. Recent developments such as the “balanced scorecard,” which adds strategic non-financial performance measures to traditional financial metrics, can give managers and executives a more multifaceted view of organizational performance.33

      Relatedly, it has frequently been demonstrated that the immediate will often drive out the longer-term. In his classic study, The Nature of Managerial Work, Henry Mintzberg showed that however much lip service organizations might pay to future-oriented activities, it is reacting to “hot news”—whatever urgent is happening right now—that more typically drives most managers’ behavior.34

      Venture capitalist Scott Maxwell makes an explicit musical analogy in his advice to entrepreneurs about balancing hard and soft, long-term and immediate, writing,

      Just as great marketers develop a marketing rhythm for their customers, great CEOs set the beat for the overall organization. I highlighted below an illustrative rhythmic beat that an expansion stage CEO could set for the overall organization. (Looks something like an EKG measurement of a heart beating, doesn’t it? Perhaps this is why companies with a great rhythm seem to come alive?)35

      

      In 1972, Larry Greiner described longer-term organizational rhythms in a Harvard Business Review article whose predictive power has been demonstrated time and time again, showing how one theme of company growth will always be dramatically, and inevitably, supplanted by another over time.36 His model looked like this:

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      Because the “crises” in this depiction occur as a function of both the age of the organization and its size, the tempo of change will differ among organizations. The crises are similar to the strettos that Mehta discusses, places where overlapping themes (the growth stages) meet and must be integrated. Companies that manage toward an upcoming growth stage while focusing on the current one—that is, companies that attend to both the accompaniment and the theme—handle these transitions more easily.

      The same kinds of issues occur, of course, in our personal lives. Retirement financial planning, for example, is a huge industry whose purpose is to help people pay sufficient attention to the “accompaniment”—building wealth—while they are concentrating on the “theme”—the financial decisions they make in the present moment. Effective career management may be said to have a similar rhythmic structure: developing aptitudes for desired future positions while also focusing on exemplary current performance.

      “Beannacht” (“Blessing”)

      by John O’Donohue37

      On the day when the weight deadens

      on your shoulders

      and

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