Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn. Neal Schaffer

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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn - Neal Schaffer

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social media landscape. Trust me, do what Neal says in this book and you’ll see results!”

      —Joe Rogers, CEO, LOVE Reusable Bags

      “Neal has a focused, engaging and uncanny way of delivering insights into how to best leverage what to some might be considered the mystery of LinkedIn. From the perspective of a business-to-business marketing and sales leader, this book helps me cut through the clutter and establish an effective organizational LinkedIn engagement plan that delivers results.”

      —Greg Rewers, Vice President of Marketing, Louis and Company

      “Neal Schaffer certainly has his finger on the pulse of Business 2.0. If you are looking for a compelling read on LinkedIn marketing from a thought leader in the social media space, this is your book!”

      —Jack Molisani, Executive Director, The LavaCon Conference on Digital Media and Content Strategies

      “Neal Schaffer’s book contains a wealth of practical, actionable steps to leveraging LinkedIn to generate new business and improve your B2B social media marketing. Professionals in the worlds of sales, business development, and marketing— as well as entrepreneurs and small business owners—will find great value in this informative resource. An internationally recognized speaker on the subject of social media marketing, Neal practices what he preaches and always impresses me with his ability to connect with his audience and provide sound, simple-to-follow advice. Much as he is in person, Neal’s book is entertaining, engaging and ever informative. This is a must have for your business reading arsenal.”

      —Theresa Boyce, Chair and CEO, CEO Trust

      “Neal’s book is a practical, easy to read guide for those striving for innovative solutions to develop business on LinkedIn. It helps business professionals power-up their Internet and integrated marketing potential to reach and interact with others to promote their products and services. An invaluable tool for strategic relationship building on the largest professional networking platform in the world with intrinsic and extrinsic value that takes six degrees of separation to a new definition of business success.”

      —Debbie Moysychyn, MBA, Director, Health & Wellness, Brandman University

      Copyright © 2011 by Windmills Marketing. All rights reserved.

      This work contains material protected under international and federal copyright laws and treaties. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, scanning, or otherwise) without the express written, dated, and signed permission from the author. For permission requests, please write to the author at [email protected].

      Published in eBook format by eBookIt.com

      http://www.eBookIt.com

      ISBN-13: 978-1-4566-0461-5

      Limit of Liability/Disclaimer of Warranty: While the publisher and the author of this book have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions.

      The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If professional services are required, the advice of a competent medical, legal, tax, accounting, or other professional person should be sought. Neither the publisher nor the author shall be held liable for damages arising from application of the principles recommended herein. The author and publisher shall in no event be held liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

      The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the publisher or author endorses the information the organization or website may provide or recommendations it may make. Furthermore, readers should be aware that Internet websites listed in this work may have changed or been deactivated between the time this work was written and when it is read.

      The publication references various trademarked names. Windmill Networking is a trademark of Windmills Marketing and may not be used without written permission. LinkedIn is a registered trademark of LinkedIn. All other trademarks are the property of their respective owners. The author is not associated with any product or vendor mentioned in this book unless otherwise noted.

      Note that shortened URL links introduced in the book may be affiliate links, meaning the author receives a commission should you purchase an item at that website when you visit it. Assume that every shortened link provided using http://wind.mn/ is an affiliate link; if you do not wish to use the affiliate link, please conduct a Google search to locate the same content without a marketing affiliation. Shortened URL links may also be used for the convenience of the reader when the original link is long.

      This book is available at special quantity discounts for use by corporations, professional organizations, and other associations for sales promotions, employee premiums, or educational purposes. To order, please email the author directly at [email protected]. The author is also available for professional consultation and coaching on social media strategy as well as social media workshop and speaking opportunities. Please visit http://www.WindmillNetworking.com for more information.

      Preface

      It has been approximately 21 months since I published my first book about LinkedIn, Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. As a first-time author, I was ecstatic that it received a few prestigious book industry awards, including silver recognition as the best business reference book of the year in 2009 from the Axiom Business Book Awards and honorable mention as the best non-fiction book of 2009 from the DIY Book Festival. And even as I write this new book, I am honored that my first book still remains one of the best-selling LinkedIn books. If you have already bought Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn (hereafter referred to as Windmill Networking: Maximizing LinkedIn), I want to thank you for your support.

      One of the initial book reviews I received after publishing Windmill Networking: Maximizing LinkedIn, was a criticism that my book suffered from a “personality complex.” In other words, was it a book for businesses or merely about networking? The answer to that question is that my first book was meant to be a reference manual for professionals in every industry to truly maximize LinkedIn for whatever objective they might have. I believe that, at the very least, all professionals should be on LinkedIn to develop and/or better represent their personal brands, even if they are happily employed, networking, and enhancing their brands in other ways. Ideally, however, they should all understand the functionalities of LinkedIn as well as the concept of Windmill Networking, which allows people in all industries to

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