The Power of Promotion! On-line Marketing For Toastmasters Club Growth. Rae Stonehouse

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The graphic is located on your computer.

      You can easily create your own using graphics software. I use two inexpensive b

      ut powerful programs for my websites and publications. Snagit by Techsmith is a screen capture program that has photo editing capabilities.

      Xara Designer Pro is an affordable alternative to Adobe Photoshop. It has a fairly steep learning curve, however the company provides lots of video tutorials to help you in your projects. You can get a good deal from them on-line for existing products when they introduce an upgrade to the marketplace.

      I would suggest that you create a directory on your hard drive labelled Toastmasters Facebook page, then a sub directory called Graphics. Upload any graphics that you collect or create to the Graphics subfolder. This puts all of your graphics in one easy to locate spot.

      I would offer a cautionary note at this point about ownership and usage of graphics that are readily found on the internet. Just because it is on-line and somebody else has used it, doesn’t mean that you can too. You do so at your own risk. There are stories of authors and website developers receiving official legal correspondence advising them that they are in copyright infringement and owe the graphic creator $10000, immediately. If you are the creator of the graphic or artistic work, you are considered the author and the copyright owner. With the development of inexpensive graphic artistry software, more and more people are doing so. If you incorporate other people’s work into your own work, a derivative product, you may once again be in violation of someone’s copyright.

      Having issued that caution, graphics are readily available on the internet for download. Some are expensive, many are relatively inexpensive and many are available for free. Just do a Google search for “free graphics” and you will be presented with a good selection. With a bit of research you should be able to find a graphic on virtually any topic.

      I am fond of Flickr, particularly the Creative Commons. I search for graphics where the author has granted permission to use the photo how I please and all I have to do is provide credit to them in the body of my creative work, whether it be an article, blog post or website. For other times when I have needed a specific photo to make my message I am quite willing to pay a fair price for the product.

      So to upload a graphic stored on your computer, locate the following on your Timeline and click on the Photo/Video link.

image34.png

      Your clicking will cause the box to change a little.

image35.png

      I don’t know why they put this extra step in, seems redundant to me, but when you click on Upload Photos/Video this time it will open up a File Upload box as illustrated below, (your file directory will be displayed of course … not mine) where you can locate the file you would like uploaded then click on Open.

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