that need?”
If there is no immediate or visible need for your product, that doesn’t necessarily preclude it. Ten years ago who knew we needed iPhones and iPads? No one except Steve Jobs who, as we know, saw the need and made people realise they had that need. He educated through clever marketing that tapped into basic desires.
Do you want to serve a need?
Do you know what need you are serving?
If you answer yes to both, you have a solid business foundation.
3. Coach, mentor or friend
Most successful creative sector entrepreneurs have someone to engage with, someone who they bounce ideas off and from whom they can obtain an objective opinion. It’s what all successful people in the world do, across all fields, not only the creative sector.
Who has ever heard of an athlete winning a race without a coach or training, or an actor in Hollywood or on the West End stage without a director and a team beside him or her, and who doesn’t do rehearsals?
Success doesn’t come in those fields without mentoring, coaching and support, and it won’t come without them in business either. You need a mentor who can provide you with clear, objective counsel and train your business skills and personal mindset.
Businesses are spoilt for choice in the UK as there are so many places to turn for help. Whatever your budget, even if it is nonexistent, there is help in the form of mentors and coaches, and even objective family and friends.
Obtaining advice and filling the gaps in your own knowledge strengthens your mindset and business skill base. Strengthening your mindset and business skill base trains you for success.
Thirty7 Productions
Thirty7 Productions is an independent theatre, film and media production company headquartered in London, with production offices in Cardiff and Los Angeles. Its focus is primarily theatre and film projects, and television production.
Owned by Scot Williams and Eric Woollard-White, Thirty7 benefits from Scot and Eric’s network of contacts and experience, built up over 40-plus years of collective working in film, theatre, television and business. This puts the company in a strong position financially, with good access to investment and excellent relations with studios, theatre and broadcasters.
Thirty7 is unique as there are few truly independent boutique production companies in the UK. Being such a company allows Thirty7 to take on projects which are creative, edgy and make a valuable contribution to the creative industries.
Alyssa Smith Jewellery
Alyssa Smith is a 26-year-old jewellery designer from Hertfordshire. In the past year her company has been a finalist for or won over 15 national business or accessories awards. It is also a favourite jeweller to the stars as Dawn Porter, Suzi Perry, Caroline Flack, Emma Kennedy, Gail Porter, Sienna Miller and Jason Bradbury have all appeared on and off the screen wearing Alyssa’s creations.
Alyssa’s handcrafted work has been hailed by countless publications, including the Guardian, the Sunday Express and Bride magazine. In the March 2012 issue Start Your Business magazine she was named alongside Facebook’s Mark Zuckerberg as one of the top 20 young entrepreneurs worldwide.
Alyssa is a great example of a growth entrepreneur because she has achieved these global and celebrity accolades from her studio in Hertfordshire where she works alone to supply her worldwide demand.
This is a perfect example of doing it from your spare room. What an amazing creative sector entrepreneur!
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