or Judging: Ben would say, “ugh... enough options. Let's just make it happen.” So he’s the ‘let’s do this already’ kind of guy. He’s a judging type.
Ben is what you would call an ENTJ personality (Extroverted, iNtuitive, Thinking, Judging), which is also known as ’The Executive’. Now you can Google what your Buyer Persona’s personality type is right after you do this buyer persona and find out a little bit more about how they tick. I know that Ben is called ‘The Executive’. He's the kind of guy that's very task-focused, tends to be a little bit blunt but when it comes to making decisions and driving a business, he is your guy (or gal if your Persona is a female ENTJ!). Remember his background story? When Ben decided to leave His job and start a company, he just got up and did it. It’s a classic ENTJ move.
Now, what you want to do with this Buyer Persona is to put this up in your office. Somewhere prominent. Maybe write it up and print it out and make a cleaner version or get a designer to spruce it up. Put it everywhere, because you want everyone to know that your customer is ‘Ben’. It is not some fluffy idea of what a customer is. It's a very specific person with real frustrations, real goals, and this is the power of creating a really personalized marketing funnel.
The bedrock of your strategy is your Buyer Persona.
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