all the time to create understanding, whether it’s making notes in the margins of a book, rearranging sticky notes to find a meaningful pattern, or a child asking their teacher to walk them through the steps of long division. We often need to rebalance the information in our lives, making it support our goals, align it with our abilities, and adapt it to our needs.
Information is cheap; understanding is expensive. Much of the cost rests with the people who created the information. But not all, if only because they can’t control how the information will be used. Some of the cost lies with the reader, the watcher, the listener—with us, with the person who has this information and wants to understand. We all figure things out, all the time, and in this book we will explore the many ways we create understanding from the information in our lives.
Figuring It Out
If access to information led directly to understanding, then we would illustrate the relationship as follows in Figure 1.4.
FIGURE 1.4 Access to information is sufficient where there is a simple mapping between information and understanding.
Sometimes, of course, straightforward access to information is all that’s required. When we ask narrow questions with specific answers—Who wrote Fahrenheit 451? or What time will my train arrive? or How do you pronounce Cynefin?—the information we get back, whether it comes from a book, or an app, or a person, is sufficient. There’s a simple mapping between information asked for and understanding.
But life is filled with questions that don’t have simple answers. Should I buy a solar roof? What will the changes to the tax laws mean for me? How is imitation learning different from supervised learning? The formulation of access = understanding breaks down as our information needs increase in scope and complexity. For anything more than a narrow question, understanding takes effort. There is always a cost involved, always trade-offs to be made. Someone or something must analyze and synthesize and transform the information at hand into something that will lead to understanding. Someone or something must transform the many different strands of information into something that leads to understanding. Thus, our illustration might look more like Figure 1.5.
FIGURE 1.5 Information is so abundant in the modern world that we routinely need to create understanding by weaving together multiple strands. Understanding is often messy and complex and comes at a cost.
When there are many strands, the cost of understanding goes up. The cost depends on various factors: how large and complex the topic is; the prior knowledge of the people trying to understand; the availability and power of relevant tools; our confidence that we have the right information; and much more. In one sense, this book is about how we can manage, shift, or reduce the cost of understanding. How then, do we manage this cost? And who does the bulk of this work?
If we return to our privacy policy example, the cost of understanding is traditionally addressed in one of several ways. Assuming we care enough about the topic, we will either:
• Call an expert: A legal professional could bear that cost for us, as they’ve been trained to make sense of the information (granted, this option brings with it a different kind of cost!). If we’re lucky, we might have a friend who is also an expert and willing to help us.
• Figure things out on our own: Given the time and motivation, we could make sense of all the legalese. While some people will undertake this effort, most people give up, concluding that “I’m not smart enough.”
Of course, many more of us opt for a third “nonunderstanding” option; we conclude that the cost of understanding is not worthwhile. Given the cost (money or time) of the two options above, we give up or trust things will work out, hoping we haven’t agreed to anything of consequence (like our first-born child).
Generally speaking, these two (or three) responses summarize how we respond when most things get confusing. Are there other ways to manage the cost of understanding?
When it comes to those obfuscating privacy policies, another approach is to distill the documents into something that is concise and easy to grasp. This is the approach taken by the group Terms of Service; Didn’t Read (ToS;DR). It’s a nonprofit group, staffed by volunteers, who read terms of service documents and convert them into a list of bullet points (Figure 1.6). Each item is given a thumbs-up (your rights are protected), thumbs-down (your rights are not protected), or a star (neutral). Each service also receives an overall rating, from Class A (terms that treat you fairly and respect your rights) all the way down to Class E (the terms raise serious concerns).
FIGURE 1.6 The group Terms of Service; Didn’t Read converts lengthy terms of service documents into a series of bullet points, rating each item and classifying the service as a whole.
ToS;DR does to privacy policies what I did for the diabetes chart: transforms something complex into something simple. But where I neither added nor removed any information, ToS;DR removes almost everything. They have to do that since the original documents are overwhelming. They carefully work through all the gory details, identify the essential details, convert them into plain English, and assemble the result into a clear and readable list. They distill and translate, taking on, as volunteers, the bulk of the understanding. They do the hard work, making your life easier.
Projects such as Polisis take a different approach to the same problem. They use machine learning to scan and summarize legal contracts, displaying information back to users in a consistent, visual representation (see Figure 1.7). Where ToS;Dr relies on humans, Polisis relies on algorithms.
FIGURE 1.7 Polisis uses machine learning to translate policy documents into a visual form.
Polisis produces an interactive, visual summary of a specific contract. Notice the difference between these two approaches: ToS;DR shifts the cost of understanding by doing work for us, then asking us to trust their conclusion. Polisis shifts the cost of understanding by making the document easier for us to figure out—there’s still work to be done. With Polisis, there is no easy recommendation, but rather clarity. From their project’s web page: “You don’t have to read the full privacy with all the legal jargon to understand what you are signing up for.” Polisis makes the information understandable, empowering you to make a more informed choice; it’s a tool that facilitates understanding. It’s probably not as easy to understand as the lists provided by ToS;DR, but it provides more detailed information about what information is collected and why.
This kind of solution excites us, not necessarily for the use of technology, but for how this technology taps into natural human abilities. As you’ll soon see, we learn through interactions. Our sense of vision is powerful. Humans are great at spotting patterns. We value learning that is active and self-directed. But, we’re getting ahead of ourselves ...
When we begin
