C. S. Lewis and the Craft of Communication. Steven Beebe

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Evocative, Audience Centered) offers a framework for explaining why his message resonates with such power for so many people. Having high tea (literally) with Lewis who loved tea (he liked the Typhoo brand), liberally sweetened with several spoons of sugar, would have been a delight. He told Walter Hooper, “You can’t get a cup of tea large enough or a book long enough to suit me.”136 Those who had that pleasure of having tea with Lewis speak of those cherished moments as indelibly memorable. Lewis was not only a scintillating conversationalist but an especially attentive listener. But since we cannot visit with Lewis personally, we can glean from his writing and speaking how he would have communicated (HI TEA) with us over a nice “cuppa” and a biscuit.

      When C. S. Lewis died, on the same day at almost the same hour as President John F. Kennedy—November 22, 1963, he left a legacy that continues to inform, persuade, and inspire. This book argues that Lewis’s continued popularity, professional acumen, and his skill as a Professor of Communication stem in large part from an application of his principles and practices as a communicator. In a ←25 | 26→nutshell, C. S. Lewis holistically and intentionally crafted strategies to transpose his ideas and evoke appropriate emotions from his readers and listeners while keeping his focus on the most important aspect of communication—the audience.

      Notes

       1. C. S. Lewis, Studies in Words (Cambridge: Cambridge University Press, 1960), 6.

       2. C. S. Lewis, Letter to Thomasine, December 14, 1959, Collected Letters III, 1108.

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