misrepresented on another screen - this can not happen if yours eMail Send "unvarnished".
Also for one eMail of course applies in the end: correct! Check the correctness of content, formalities, spelling and quotations.
The basics of social media: information and big data
// By Katharina Antonia Heder
I am always amazed when people explain how social media works and forget the core of their actions. In fact, social networks, which can be regarded as the core of the exchange formats supported by technology, are merely a consequence of another circumstance.
What is really changing through social media
Whoever tries to explain social media must first recognize one thing: the transformation, which then finds expression in social networks, begins earlier. It starts with the introduction of the Internet.
What has changed is not only the form of the exchange - chatrooms and communities have also existed before Facebook - or the availability of data. What is behind this is a different understanding of information procurement.
After the Google boom came the questions
When we launched the internet from CDs and modems, when the content was still standing side by side and no one was seriously worried about privacy and co., Back in those days, search engines got value. The goal was to better sort the Internet and the mass of information.
In this respect, the first entrepreneurs tried to jump on this trend and to use measures to improve the searchability. At the same time, Google, as the largest search engine at the time, tried to work out the results by relevance.
The core of Big Data
So big data is not a question of the newer days, but it is subject to the economic change of the Internet: So in the first place, one thing has changed - the way we get content that we are looking for. This also distinguishes the way information comes to us - even if we are not actively looking for it.
At the same time, this also involves the question of how Google actually works. The first discussions about data protection and the question of how to deal with this prefiltering started out at an early stage, but were always more aware of the new developments.
I just wrote that big data is not a new invention, so if we're thinking about how to get content into shape so that it moves and reaches people, then the first step is to know how people get information.
Content needs form, this must be considered
Only then does it seem possible at all to think about the contents as such because the conditions that they are subject to mediation are: whether this is the EDGE Rank at Facebook or the length of content on Twitter - content need a form and this must be observed.
This example explains the complexity of the topic: Although I am part of the generation who grew up with the Internet (Napster, VoIP Chats and Communities I have experienced and tried everything), I have not been so aware of it as it is today Work with Facebook and Co. has simplified.
The importance of monitoring
However, that is a problem: if the interaction does not work, it does not even have to be content, but it is also conceivable that the technical functioning is crucial for failure.
Conclusion: Monitoring and data are not a companion
Exact evaluation is good for the content
Let us recall the discussion of the anticyclical posting about 2 years ago: The idea is that content is particularly well perceived if it is not shared at the core times of others.
The recent developments on these considerations indicate that an accurate evaluation of the activity of their own followers should be particularly good for content. No matter how one might argue, one must acknowledge that monitoring and the data thus gained are part of a strategy.
Who wants to position content, must know how to spread
This is not just the case for strategies, but to test them for their validity, to adjust things when there are indications that they have added value.
In short, if you do not understand how information is spread, you will be hard pressed to position your content well - that is part of the management of new media. It is time that these findings also influence the various training and further education.
How to convey information to an informed world?
Perhaps this is also the moment when there should be further training for advanced social media managers, which should focus on such topics:
How to convey information in an informed world? An exciting question as I think. The basic principle here is that if you want to understand social media, you must recognize how it works
Google and SEO - The Best Argument for Content Marketing: 10 Tips for Online Marketing
// By Simone Janson
Some time ago, in the first class of an ICE, I was more or less unwillingly attending a meeting that once again showed how deep the gaps between content marketers on the one hand and old-school salesmen still are. But how can you close yourself?
Psychotricks branding
Four gentlemen from southern Germany were on their way to the Ruhr area. And while they were constantly supplied with treats by DB employees, the conversation was not very sweet.
The topic was: How can the success of the sales department be significantly increased, but, if possible, be stopped without more employees?
The favored solution: To motivate the employees in a targeted manner, so that the individual brings even more power. One of the gentlemen talked about it half an hour unctuously about new psychological methods from the USA ...
Once yawn please!
As someone who holds a lot of sustainable branding and little of such psychotricks, one would like to say:
Pimping the employees just for more performance, instead of promoting the long-term bond between customers and companies, seems a bit short thought. And yet, this train of thought is deeply human and encounters one in marketing again and again.
But please with ROI
But how can you convince potential customers that good content is the best marketing at all, if they do not have the result immediately in black and white as ROI?
How appropriate that Klaus
