The Content Pool. Alan J. Porter

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your ContentOrganizing Your ContentManaging Your ContentLeveraging Your ContentThe Case for a Chief Content OfficerBibliography and Index