The Content Marketing Handbook. Robert W. Bly

On average, companies spend over one-quarter of their promotional budget on content marketing and it is forecasted to be a $200 billion industry by 2019. But content alone can't bring in new customers–readers need a strategy and <i>The Content Marketing Handbook</i> helps them create it.<br> <li>Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns <li>Robert Bly has written more than 90 books and has sold more than 240k copies <li>Includes resources to help readers understand copyright basics and source public domain content