Amplifiers. Tom Finegan

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with each other that they will now need to take direction from this newly promoted boss.

      Why is it that some people amass followers and others do not? It's easy to spot a leader; just look for their followers. This is very different than looking for a manager and spotting their subordinates. For all the literature on leadership, there is very little that gets after the root cause to know why some people earn followers and some never will. Leaders have found ways to engage and inspire followers that may not exist in mere managers or bosses. Leaders need followers. Yet many leaders don't always understand the reason why their followers follow. Leaders may employ various methods to get work done, two of which are position power and influence. Leaders use these tools at different times for different types of work that needs to be done.

      Conversely, leaders who rely on influence to get work done by their followers are able to use persuasion to convince the follower to take action. Influence is most effective when the leader has already established a strong relationship with the follower. The follower in turn trusts and respects the leader. This can be motivational for followers. Influence is far more sustainable because influence is the fuel for the engine of followership.

      When you are the boss, people think you have followership. What you actually have are people executing orders or following your directions. Tim Hassinger, former CEO of Dow AgroSciences, shared with me one of his secret strategies for checking himself as he progressed throughout his career. “Leaders need to challenge themselves frequently. Honestly ask yourself: do they listen to me because I had a good idea or because I am the boss?” It's critical, especially for new bosses, to sit back and honestly self-assess this question. Everyone who gets promoted has typically received positive affirmation throughout their career. After being promoted to a position that oversees a team, department, business unit, or organization, leaders need to step back and have a regular method for self-appraisal by asking this key question.

      Let's look back at Figure 1.1. In quadrant A, we have the special blend of an organization that has leadership and followership. When companies and their corporate culture display behaviors that exist in this quadrant, they produce extraordinary results. The other interesting attribute about quadrant A is that here leaders and followers create legions of leaders and followers throughout the organization. When the flywheel is moving in this quadrant, organizations tend to dominate their markets.

      The secret to how great leaders magnify the power of teams, increase the impact of organizations, and turn up the volume on positive change rests in unlocking these operating styles of the cream of the crop of the employee base in companies. The prized intersection of top-performing leaders and the top-performing followers are what we call Amplifiers. True Amplifiers are the key group of people in any company who activate the true potential of all stakeholders. Remember, employees can be in any quadrant regardless of their level within the company.

Schematic illustration of True Amplifiers.

      Quadrant B is an interesting quadrant insofar as it is composed of strong followers who lack leadership skills. For teams that report to executives in Quadrant B, true Amplifiers are critically important. The followers need to shore up the leadership gaps of their bosses in order to lead the team to achieve its mission and purpose. Organizations can be incredibly successful, even lack the institutional leadership, if they have followership en masse. I've seen firsthand over the years some very successful companies with great brands or products that have had marginal leaders at the top but have had outstanding key lieutenant followers in executive positions. These organizations, or functions within an organization, outlive the titled executive or boss. Followers and true Amplifiers can coexist with bosses or non-leaders in a particular function, but they are motivated and motivate others for a variety of reasons. In some cases, it's the higher purpose of the company. In other cases, it may be their career aspirations. But over time, they will need to have superiors who are higher on the leadership scale or they will self-select to another area within the company or outside the company altogether.

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