Introduction to the First Edition
12 Appendix A Questions for Qualifying the Economic Buyer
13 Appendix B Questions for Establishing Business Objectives
14 Appendix C Questions for Establishing Measures of Success
15 Appendix D Questions for Establishing Value
16 Appendix E Questions for Assessing Personal Value Contribution
17 Appendix F The Difference Between Inputs and Business Outputs
18 Index
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