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Table of Contents
1 COVER
5 FOREWORD
6 PREFACE
7 PROLOGUE MICROSOFT'S STARTUP PARTNERING JOURNEY MICROSOFT: A CASE STUDY IN STARTUP PARTNERING PHASE 1 GETTING STARTUP PARTNERING OFF THE GROUND PHASE 2 EXTENDING AND DEEPENING STARTUP ENGAGEMENT PHASE 3 MAINSTREAMING STARTUP PARTNERING INTO THE CORE STRATEGY LESSONS FROM THE MICROSOFT STORY WHAT THIS BOOK IS ABOUT NOTES
8 PART ONE: WHY CHAPTER ONE: WHY ENTREPRENEURSHIP MATTERS FOR LARGE CORPORATIONS WHY PARTNER WITH STARTUPS MANAGERS VERSUS ENTREPRENEURS: THE CHALLENGE OF DISRUPTION MANAGERS AS ENTREPRENEURS: RESPONDING TO DISRUPTION MANAGERS WITH ENTREPRENEURS: PARTNERING WITH EXTERNAL STARTUPS SCOPE FOR WIN-WIN COLLABORATION NOTES CHAPTER TWO: WHY PARTNERING WITH STARTUPS ISN'T EASY SCOPE FOR WIN-WIN …BUT ASYMMETRIES TO OVERCOME GOAL ASYMMETRY STRUCTURE ASYMMETRY ATTENTION ASYMMETRY THE PARADOX OF ASYMMETRIC PARTNERING NOTES
9 PART TWO: HOW CHAPTER THREE: HOW TO PARTNER WITH STARTUPS SYSTEMATICALLY A THREEFOLD STRATEGY TO OVERCOME ASYMMETRIES CLARIFYING SYNERGIES CREATING INTERFACES CULTIVATING EXEMPLARS UNDERSTANDING THE STARTUP'S PERSPECTIVE NOTES CHAPTER FOUR: BUILDING THE CAPABILITY TO PARTNER WITH STARTUPS LEARNING TO PARTNER WITH STARTUPS INITIATION EXPANSION SYSTEMATIZATION LEARNING FROM EXTERNAL SPECIALISTS NOTES
10 PART THREE: WHERE CHAPTER FIVE: PARTNERING WITH STARTUPS AROUND THE WORLD LEARNING FROM THE WORLD THINK GLOBAL, ACT LOCAL: ADAPTING PRACTICES THINK LOCAL, ACT GLOBAL: ADOPTING PRACTICES THINK GLOBAL, ACT GLOBAL: ALIGNING PRACTICES LOOKING TO NEW FRONTIERS NOTES CHAPTER SIX: PARTNERING WITH STARTUPS AS A FORCE FOR GOOD DANCING WITH GORILLAS FOR THE SUSTAINABLE DEVELOPMENT GOALS SOCIETAL SYNERGY INCLUSIVE INTERFACE HYBRID EXEMPLAR BUILDING SDG COALITIONS NOTES
11 EPILOGUE THREE MINDSETS FOR THE SDG DECADE OF ACTION CONTRIBUTING TO THE SDG DECADE OF ACTION IN A POST-COVID WORLD ENTREPRENEURIAL, COLLABORATIVE AND GLOBAL MINDSETS HARNESSING ENTREPRENEURSHIP AND GLOBALIZATION VIA COLLABORATION NOTES
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