15: Raising Funds from Individual Donors
Understanding Why People Give
Stating Your Case
Creating an Elevator Speech
Identifying Possible Donors
Growing a Major Gift
Raising Funds by Mail
Raising Money the “E” Way (Easily and Electronically)
Telemarketing: Dialing for Dollars
Chapter 16: Planning Onsite and Virtual Special Events
Thinking through the Whole Event
Setting Up Your Timeline
Spreading the Word
After the Event is Over
Chapter 17: Sleuthing for Grant Funding
Assessing Your Nonprofit’s Grant-Seeking Readiness
Planning for a Foundation Grant Proposal
Going for a Government Grant
Chapter 18: Writing an Award-Winning Grant Proposal
Attending to Pre-Proposal Tasks
The Pitch: Writing a Competitive Grant Proposal
Familiarizing Yourself with Other Types of Written Funding Requests
Following Through after Receiving Funding
Chapter 19: Capital Campaigns: Finding Lasting Resources
Beginning the Funding Plan
Developing a Case Statement
Building the Pyramid of Gifts
Realizing the Benefits and Risks of Capital Campaigns
8 Part 4: The Part of Tens Chapter 20: Ten Tips for Pivoting in Times of Uncertainty Create an Emergency Operations Plan Communicate When Making Hard Decisions Step Back and Regroup Set a Manageable Fundraising Goal Collaborate with Others in Your Field Share a Back Office Place a Program within Another Agency Merge with Another Nonprofit Close with Dignity If Necessary Complete the Government’s Closing Paperwork Chapter 21: Ten Tips for Raising Seed Money Ask Hit Up People You Know Tell Your Story and Don’t Ramble Show How You’re Improving Lives Use Numbers to Convey Urgency and Compassion Research, Research, Research Know Your Donors’ Point of View Build a Donor Pyramid Make It Easy to Respond Keep Good Records Chapter 22: Ten Tips for Protecting Your Nonprofit Assessing Your Risks Planning for Emergencies Filing Annual Federal Forms Filing Annual State Forms Paying Employment Taxes Reporting Payments to Consultants Maintaining Transparency Responding to Negative Press Protecting Your Online Reputation Determining Insurance Needs
9 Part 5: Appendixes Appendix A: Glossary Appendix B: About the Online Content
10 Index
List of Tables
1 Chapter 3TABLE 3-1 Example Demographics for
