within the family is evident. These companies express a desire for long-term survival of the business, which results from “the relentless development of the capabilities needed to realize it” (2005a, p. 35). Continuity for these families, their companies, and the leaders at the helm in each generation means being united in their laser focus on continuing to do something better than anyone else and an understanding that achievement of this objective requires the patient investment of both financial and human resources.
In sum, the higher purpose of FCBs is to provide for future generations’ fulfillment, not only economically but socially. The essence of continuity, therefore, is devotion to a greater cause, which encompasses social and economic objectives (Tomer 2001). Thus, the contention is that family business manager–stewards who have the capacity to be courageous decision-makers and are able to strike the delicate balance between their self- and other-regarding interests will increase their chances of continuity.
Illustration 11 THE FOUR Cs FRAMEWORK
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