Business Trends in Practice. Бернард Марр

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hand, uses “quantumbits” or “qubits” to process data, and these qubits seem to be capable of existing in two states simultaneously, meaning they have some likelihood of being a 1 and some likelihood of being a 0 at the same time. Using these quantum methods, it's possible to build machines capable of operating far more quickly than the fastest computers available today – potentially hundreds of millions of times faster. While quantum computers won't replace traditional computers (using a quantum computer to write your memoir, for example, would be like using a rocket launcher to crack a walnut), they could be used to complete new, previously impossible tasks that traditional computers aren't capable of. In other words, they're ideally suited to solving problems that humanity (and computers) hasn't yet been able to solve, such as the climate crisis. Some quantum computers exist today, but their use is mostly confined to academia and highly theoretical work. However, companies such as IBM, Google, and Microsoft are investing heavily in developing large-scale quantum computers that could see quantum computing deliver more widespread practical applications.

      Storing and processing data

      Computers have had to get faster and more powerful, in part to keep up with the vast amounts of data we're generating and processing. I talk more about the increasing datafication of our world later in the chapter, but it's clear that we're creating a vast amount of data on a daily basis. And the technology to store all that data is now significantly cheaper, more powerful, and easier to access. As a simple example, in the mid-1960s a terabyte of storage would have cost $3.5 billion; today I can buy a 1TB hard drive for less than $50.

      Outside of the cloud, as devices have become more powerful, they've also been able to take on more of the processing grunt work. Known as edge computing, this means instead of pushing every bit of data to the cloud for analysis, some of it can be processed at the source, where the data was collected (i.e., in the device itself). This will become more important, and more useful, as 5G rolls out. Bringing with it superfast broadband and faster response times, 5G will make “the edge” much more powerful than it is today, effectively allowing us to turn everything around us into computers.

      Of course, this pervasive connectivity brings with it increased security risks. Connecting anything to the internet makes it vulnerable to cyberattack, which makes securing connected devices and spaces all the more important.

      This ability to connect things and places to the internet (and to each other) has the potential to transform many industries, including manufacturing, education, healthcare, and defense. Perhaps most importantly for many businesses, this notion of connected everything provides a unique insight into how customers (and employees for that matter) really behave, versus how they say they behave. Manufacturers of connected cars, for instance, can understand when, where, and how their customers drive. This sort of knowledge is profoundly useful to businesses in terms of understanding how customers use products, designing future products, increasing customer satisfaction, and more. This is why data can be considered one of the most important assets modern businesses have at their disposal. And that brings us to the next topic.

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