Marketing for Sustainable Development. Группа авторов

Чтение книги онлайн.

Читать онлайн книгу Marketing for Sustainable Development - Группа авторов страница 2

Marketing for Sustainable Development - Группа авторов

Скачать книгу

public authorities 9.3. Improving the effectiveness of pro-environmental public policies: the contribution of marketing 9.4. Conclusion 9.5. References

      16  10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products 10.1. Introduction 10.2. Repairability: a complex concept 10.3. The effects of a “repairability” label on purchasing behaviors: mixed results 10.4. Conclusion 10.5. References

      17  11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d’Ivoire 11.1. Introduction 11.2. The Fairtrade label: towards sustainable production and responsible consumption 11.3. The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications 11.4. Conclusion 11.5. References

      18  12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations 12.1. Introduction 12.2. A typology of environmentally friendly mobile apps 12.3. The influence of mobile apps on behavior 12.4. What are the implications for the different actors in environmentally friendly consumption? 12.5. Conclusion 12.6. References

      19  13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption 13.1. Introduction 13.2. The paradoxes of digitalization and sustainable food 13.3. Digital technology: a powerful tool 13.4. Conclusion 13.5. References

      20  14 Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption 14.1. Introduction 14.2. Infrastructures and processes 14.3. Analytical capabilities 14.4. Conclusion 14.5. References

      21  Conclusion

      22  List of Authors

      23  Index

      24  End User License Agreement

      Guide

      1  Cover

      2  Table of Contents

      3  Title Page

      4  Copyright

      5  Foreword

      6  Acknowledgments

      7  Introduction

      8  Begin Reading

      9  Conclusion

      10  List of Authors

      11  Index

      12  End User License Agreement

      List of Tables

      1 Chapter 1Table 1.1. Main features of the three communities studiedTable 1.2. Views of the development of marketing practices through the lens of r...

      2 Chapter 2Table 2.1. Examples of responsible initiatives in luxury industryTable 2.2. Sources of dissonance between luxury and sustainable development

      3 Chapter 4Table 4.1. Impact of family characteristics on the generation of food waste

      4 Chapter 6Table 6.1. List of the main benefits of a responsible offer

      5 Chapter 7Table 7.1. The experimental conditions considered in the studyTable 7.2. Mean values of dependent variables in the test groups and the control...

      6 Chapter 8Table 8.1. Emotional profiles in relation to combating climate change

      7 Chapter 9Table 9.1. Overview of advantages and limitations of pro-environmental regulator...

Скачать книгу