Exploring evaluative, emotive and persuasive strategies in discourse. AAVV

      ENGLISH IN THE WORLD SERIES

      GENERAL EDITOR

      Antonia Sánchez Macarro

       Universitat de València, Spain

      ADVISORY EDITORIAL BOARD

      Professor Enrique Bernárdez

       Universidad Complutense de Madrid, Spain

      Professor Anne Burns

       Macquarie University, Sydney, Australia

      Professor Angela Downing

       Universidad Complutense de Madrid, Spain

      Dr Martin Hewings

       University of Birmingham, Great Britain

      Professor Ken Hyland

       University of East Anglia, Norwich, Great Britain

      Professor James Lantolf

       Penn State University, Pennsylvania, USA

      Professor Michael McCarthy

       University of Nottingham, Great Britain

      Professor Eija Ventola

       University of Helsinki, Findland

      © Antonio García-Gómez y Mercedes Díez-Prados

      © 2018 by the Universitat de València

       Design and typeset: Celso Hdez. de la Figuera

       Cover design by Pere Fuster (Borràs i Talens Assessors SL)

      ISBN: 978-84-9134-322-6

       CONTENTS

       Notes on Contributors

       Exploring Evaluative, Emotive and Persuasive Strategies in Discourse: Introductory Remarks

       Antonio García-Gómez & Mercedes Díez-Prados

       PART 1 A CROSS-LINGUISTIC APPROACH

       1 Comparing Engagement in Non-fictional Texts: An English-Spanish Contrastive Study of Argumentative and Expository Texts from a Parallel Corpus

       Marta Carretero

       2 With Two Colours: Multimodal Persuasion in Socio-political Posters

       Silvia Molina-Plaza

       3 Sentimiento atlético: Persuasion and Emotion at Play

       María José García-Vizcaíno

       4 When It Takes Two to Scare One: Managing Fear Appeals in Triadic Dialogues in Health Care Settings

       Bruno Echauri Galván

       PART 2 A FUNCTIONAL AND SOCIO-COGNITIVE APPROACH

       5 Delving into the Psychotic Mind of Norma(n) Bates: Evaluation and the Authorial Voice in Narrative Fiction

       Joaquín Primo-Pacheco

       6 Romantic Homosexual Male Construction of Identity in Love Song Lyrics

       Ionut Alecsandru

       7 Linguistic Choices in Persuasive Discourse: Preliminary Analysis of Self-reference, Positive Polarity and Sentence Construction

       Rosa Muñoz Luna

       8 Digital Storytelling and the Art of the Emotional Appeal: the Case of Despite My Fears

       Isabel Alonso-Belmonte

      Notes on Contributors

      IONUT ALECSANDRU received his Bachelors of Arts in English Studies in 2016, and his Masters in TEFL in 2017, both from the Universidad de Alcalá de Henares, Madrid, Spain. Ionut is passionate about the study of the English language, gender studies

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