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Маркетинг на основе учетных записей/аккаунта (Account-based Marketing – ABM). Маргарита Васильевна Акулич

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Маркетинг на основе учетных записей/аккаунта (Account-based Marketing – ABM) - Маргарита Васильевна Акулич

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показателей, поэтому простое стремление к первоначальной продаже далеко не так эффективно, как построение долгосрочных доверительных отношений. Проблема в том, что маркетинг, ориентированный на отношения, не так легко масштабируется, как широковещательные подходы.

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Яндекс.Метрика