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PREP, PUSH, PIVOT
Essential Career Strategies for Underrepresented Women
OCTAVIA GOREDEMA
Copyright © 2022 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Names: Goredema, Octavia, author.
Title: Prep, push, pivot : essential career strategies for underrepresented women / Octavia Goredema.
Description: Hoboken, NJ : Wiley, [2022] | Includes index.
Identifiers: LCCN 2021042426 (print) | LCCN 2021042427 (ebook) | ISBN 9781119789079 (hardback) | ISBN 9781119789086 (adobe pdf) | ISBN 9781119789093 (epub)
Subjects: LCSH: Minority women–Employment. | Vocational guidance.
Classification: LCC HD6057 .G67 2022 (print) | LCC HD6057 (ebook) | DDC 331.4023–dc23/eng/20211012
LC record available at https://lccn.loc.gov/2021042426
LC ebook record available at https://lccn.loc.gov/2021042427
Cover design: Paul McCarthy
This book is dedicated to my daughters, Thalia and Marisa.
Introduction: My Commitment to Your Career
Women of color are the most underrepresented group in the corporate pipeline. We are hired at lower rates. We are promoted at lower rates. We are retained at lower rates. We are paid at lower rates.
Here's the irony. According to the United States Census Bureau, women of color are one of the fastest growing demographic groups in the United States. It has been projected that women of color will actually be the majority of all women here in the United States by 2060. But being a rapidly rising demographic isn't enough. We want opportunities. We want equal pay. We want promotions. We want to advance. What it takes to carve out a career is often debilitating and exhausting.
When the road is this long, and this steep, we need all the support we can get. You might be at the start of figuring out your career, or you might have a deep bench of experience coupled with a proven track record. At every stage, we need support. I wrote Prep, Push, Pivot to help you find that support and help you to reassess, determine, and pursue your goals as you build your career.
Every day, whether it's in group sessions with hundreds of employees or in a one-to-one coaching session, I help professionals figure out how to do their best work. I'm the founder of a career coaching company called Twenty Ten Agency. I became a career coach because I'm passionate about the things most people don't see: the mistakes, challenges, and experiences that come before success. I'm passionate about helping people reconnect with their potential. My work is centered on supporting people who want to advance but feel stuck.
Figuring out how to get unstuck is hard to do on your own, and not everyone has the opportunity to work directly with a coach. At Twenty Ten Agency, my team of coaches and I create career breakthroughs. Nothing makes me happier than hearing someone has finally achieved an important milestone. Our coaching is focused on understanding your values, getting real about obstacles, amplifying your potential, and reaching forward to pursue the next phase of your career.
I wrote this book because I want you to know your worth, use your voice, and identify the best ways to find and do your best work. Whether you're looking for a new job, dealing with losing one, pivoting into something new, or returning from a career break, Prep, Push, Pivot delivers strategies to help you advance. This book is divided into three sections:
Part I is focused on preparation. These first three chapters of Prep lay the foundation for knowing your worth, cementing your career values, bouncing back if you lose a job, and securing the salary you deserve when you land a new one.
Part II is centered on pushing forward. Over the course of three chapters, Push helps
