14-2: The experience curve traces the declining unit costs of putting to...10 Chapter 15FIGURE 15-1: The product life cycle represents what’s likely to happen to sales...FIGURE 15-2: The Ansoff Matrix describes different ways in which your company c...FIGURE 15-3: The Growth-Share Grid divides your company’s products or services ...
11 Chapter 16FIGURE 16-1: Dynamic capabilities.
Guide
1 Cover
4 Table of Contents
6 Appendix: A Sample Business Plan
7 Index
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