Как придумать идею, если вы не Огилви. Алексей Иванов

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Как придумать идею, если вы не Огилви - Алексей Иванов

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      1

      Метод предложен копирайтером и одним из основателей рекламного агентства BBDO Алексом Осборном в 1941 году.

      2

      Предельным переходом на интуитивном уровне пользовался еще Ньютон во второй половине XVII в., а также математики XVIII в., такие как Эйлер и Лагранж. Первые строгие определения предела в математическом анализе даны Больцано в 1816-м и Коши в 1821 г. В физике и астрономии переход к пределу широко используется с начала XIX в.

      3

      Тризовец – специалист по теории решения изобретательских задач (ТРИЗ).

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