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Preface
12 Part One: Health Promotion Program FoundationsChapter 1 What Are Health Promotion Programs?Health Promotion in a New Health EraHealth, Health Promotion, and Health Promotion ProgramsHistorical Context for Health PromotionHealthy People 2030: A National Public-Private Partnership to Promote HealthHealth Education and Health PromotionSettings for Health Promotion ProgramsStakeholders in Health Promotion ProgramsEmerging Health Promotion EraSummaryFor Practice and DiscussionKey TermsReferencesChapter 2 Health Promotion, Equity, and Social JusticeHealth Promotion, Equity, and Social Justice IntersectionHealth Status and Healthcare VaryActions to Advance Health Equity and Social JusticeActions Using Healthy People 2030 to Advance Health Equity and Social JusticeThe Health in All Policies GuideSummaryFor Practice and DiscussionKey TermsReferencesChapter 3 Theory in Health Promotion ProgramsTheory in Health Promotion ProgramsFoundational Theories/Models: Intrapersonal LevelFoundational Theories/Models: Interpersonal LevelFoundational Theories/Models: Population LevelFoundational Theories/Models Applied Across the LevelsHealth Promotion Program Planning ModelsSummaryFor Practice and DiscussionKey TermsReferences
13 Part Two: Planning Health Promotion ProgramsChapter 4 Assessing the Health Needs of a Defined PopulationDefining a Needs AssessmentConducting a Health Needs AssessmentUsing Primary Data Methods and ToolsUsing Secondary Data Methods and ToolsReporting and Sharing the FindingsNeeds Assessments, Health Equity, and Social JusticeSummaryFor Practice and DiscussionKey TermsReferencesChapter 5 Making Decisions to Create and Support a ProgramIdentifying a Mission Statement, Goals, and ObjectivesWriting Program ObjectivesDeciding on Program InterventionsSelecting Health Promotion MaterialsDeveloping Effective Policies and ProceduresTransitioning to Program ImplementationSummaryFor Practice and DiscussionKey TermsReferences
14 Part Three: Implementing Health Promotion ProgramsChapter 6 Implementation Tools, Program Staff, and BudgetsFrom Program Planning to Action PlanningPreparing a Logic ModelUsing a Gantt Chart to Guide ImplementationPlanning for Implementation ChallengesProgram ManagementSummaryFor Practice and DiscussionKey TermsReferencesChapter 7 AdvocacyAdvocacy DefinedBecoming Fluent in the Language of AdvocacyCreating an Advocacy Agenda for a ProgramForming Alliances and Partnerships for AdvocacyAdvocacy MethodsExamples of Successful Health Policy AdvocacyOvercoming Challenges to AdvocacySummaryFor Practice and DiscussionKey TermsReferencesChapter 8 Communicating Health Information EffectivelyCommunication in Health Promotion ProgramsDeveloping a Communication Plan for a SiteDeveloping and Pretesting Concepts, Messages, and MaterialsIncreased Consumption of Misinformation and DisinformationSummaryFor Practice and DiscussionKey TermsReferencesChapter 9 Where Money Meets Mission: Developing, Increasing, and Sustaining Program FundingFunding is PowerSources of Program FundingFunding Varies by Program Participants and SettingWriting a Grant ProposalMaintaining Relationships With FundersFundraising Activities and StrategiesWorking With Board MembersSummaryFor Practice and DiscussionKey TermsReferences
15 Part Four: Evaluating and Sustaining Health Promotion ProgramsChapter 10 Evaluating and Improving Health Promotion ProgramsUnderstanding Program EvaluationUsing a Participatory Approach to EvaluationDifferent Types of Program EvaluationsProgram and Evaluation AlignmentEvaluation ReportImplementing an EvaluationImproving Health Promotion ProgramsSummaryFor Practice and DiscussionKey TermsReferencesChapter 11 Using Big Data for Action and ImpactWhat Is Big Data?Health Analytics Data Mining with Health Promotion Big DataHealth Promotion Dashboards and Visual MappingBuilding Big Data Organizational CapacityBig Data ChallengesHealth Information Management and Health Informatics Professionals: Big Data Professional FieldsSummaryFor Practice and DiscussionKey TermsReferencesChapter 12 Sustaining Health Promotion ProgramsHealth Promotion Program SustainabilityImplementation Science Improves Program Effectiveness and SustainabilityEnhancing Program Impact and SustainabilityIncreasing Sustainability by Ensuring Competence through CredentialingSummaryFor Practice and DiscussionKey TermsReferences
16 Part Five: Health Promotion Programs in Diverse SettingsChapter 13 School Health Education: Promoting Health and Academic SuccessHistory of School Health EducationOpportunities and Challenges in Promoting Health and Academic SuccessTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 14 Promoting Health in Colleges and UniversitiesHistory of Health Promotion Programs in Colleges and UniversitiesOpportunities and Challenges in College HealthTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 15 Patient-Centered Health Promotion Programs in Healthcare OrganizationsHistory of Patient-Centered Health Promotion ProgramsOpportunities and Challenges of Patient-Centered Health Promotion ProgramsTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 16 Health Promotion Programs in Workplace SettingsHistory of Health Promotion in the WorkplaceOpportunities and Challenges in the WorkplaceTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 17 Promoting Community Health: Local Health Departments and Community Health OrganizationsHistory of Local Health Departments and Community Health OrganizationsOpportunities and Challenges to Promoting Community HealthTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferences
17 Index
List of Figures
1 Chapter 11.1 Health promotion is associated with more than just...1.2 Dynamic interaction between strategies aimed...1.3 Using Healthy People 2030 to promote health
2 Chapter 22.1 Equality, Equity, Justice2.2 Poverty by Race/Ethnicity2.3 Food Insecurity2.4 Racial and Ethnic Health Disparities among...2.5 Adjusted
