staff
Sharing the success
Developing an intrapreneurial culture
When ability doesn't match ambition
Be slow to criticise and quick to praise
Reinvesting in your team
CHAPTER 7: Build your resilience
How to manage bad days
No mud, no lotus
Don't annoy the authorities
Supporting your team in a crisis
How any small-business owner can fight for what's right
CHAPTER 8: Build your knowledge
You never know who you're dealing with
What it says 'on the box' is not necessarily what's 'in the box'
What does 'doing due diligence' actually mean?
What you need before buying any bricks and mortar business
Look ahead
Waste not, want not
9 Part III: SELL CHAPTER 9: Sell your vision How to get a better valuation Profit versus potential You must reinvest in your business Pre-mortems can help prevent failure The value of real-time reports and why they matter Making cents of the profit and loss Build a relationship with your banker How credit departments work (and why it takes forever to get a loan approved) Dashboards rule CHAPTER 10: Sell your story How to create an IM that impresses investors Go big or go home Additional documents your investors may want to see CHAPTER 11: Sell your value How to choose the right bank How to choose a good accountant Crowdfunding: Leveraging your community to raise money CHAPTER 12: Sell your brand What is a rebrand? How do you do a rebrand? The 4-step plan for rebranding your business How do you measure the success of a rebrand? When should you do a rebrand? What will a rebrand cost? How long should a rebrand take? Promotions that have worked for us Rebranding involves meetings — lots of meetings
10 Conclusion
11 Let's talk!
12 Index
Guide
1 Cover
10 Let's talk!
11 Index
Pages
1 iii
2 iv
