What is Sexual Capital?. Eva Illouz
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These are just snapshots of a postindustrial, global and mediatic regime that […] I will call pharmapornographic. The term refers to the processes of a biomolecular (pharmaco) and semiotic-technical (pornographic) government of sexual subjectivity. […] There is nothing to discover in sex or in sexual identity; there is no inside. The truth about sex is not a disclosure. It is sexdesign. Pharmacopornographic biocapitalism does not produce things. It produces mobile ideas, living organs, symbols, desires, chemical reactions and conditions of the soul. In biotechnology and in pornocommunication there is no object to be produced. The pharmacopornographic business is the invention of a subject and