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Alon Alroy — Eran Ben-Shushan — Boaz Katz
Event Success
Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences
Copyright © 2022 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Names: Alroy, Alon, author. | Ben-Shushan, Eran, author. | Katz, Boaz, author.
Title: Event success : maximizing the business impact of in-person, virtual, and hybrid experiences / Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
Description: Hoboken, New Jersey : Wiley, [2022] | Includes bibliographical references and index.
Identifiers: LCCN 2021059918 (print) | LCCN 2021059919 (ebook) | ISBN 9781119817154 (cloth) | ISBN 9781119817208 (adobe pdf) | ISBN 9781119817161 (epub)
Subjects: LCSH: Special events. | Marketing.
Classification: LCC GT3405 .A57 2022 (print) | LCC GT3405 (ebook) | DDC 394.2—dc23/eng/20220105
LC record available at https://lccn.loc.gov/2021059918
