Their level of interest in your project
The likelihood that your project will affect them at some point in the future
The need to maintain a good working relationship with them
Using different methods to involve your stakeholders
Keeping drivers, supporters, and observers informed as you progress in your project is critical to the project’s success. Choosing the right method for involving each stakeholder group can stimulate that group’s continued interest and encourage its members to actively support your work. Consider the following approaches for keeping your project stakeholders involved throughout your project:
One-on-one meetings: These meetings (which are formal or informal discussions with one or two other people about project issues) are particularly useful for interactively exploring and clarifying special issues of interest with a small number of people.
Group meetings: These meetings are planned sessions for some or all team members or stakeholders. Smaller meetings are useful to brainstorm project issues, reinforce team member roles, and develop mutual trust and respect among team members. Larger meetings are useful to present information of general interest.
Informal written correspondence: These are notes, messages, and emails that help you document informal discussions and share important project information.
More formal information-sharing vehicles: Information resources such as project newsletters or sites on the organization’s intranet may be useful for sharing nonconfidential and noncontroversial information with larger groups of stakeholders.
Written approvals: These include a technical approach to project work or formal agreements about a product, schedule, or resource commitment) and they serve as records of project decisions and achievements.
Flip to Chapter 15 for additional suggestions for sharing information about your project’s ongoing performance.
Making the most of your stakeholders’ involvement
To maximize your stakeholders’ involvement and contributions, follow these guidelines throughout your project:
Involve stakeholders early in the project planning if they have a role later on. Give your stakeholders the option to participate in planning even if they don’t perform until later in the project. Sometimes they can share information that’ll make their tasks easier. At the least, they can reserve time to provide their services when you need them.
If you’re concerned with the legality of involving a specific stakeholder, check with your legal department or contracts office. Suppose you’re planning to award a competitive contract to buy certain equipment. You want to know whether prospective bidders typically have this equipment on hand and how long it’ll take to receive it after you award the contract. However, you’re concerned that speaking to potential contractors in the planning phase may tip them off about the procurement and lead to charges of favoritism by unsuccessful bidders who didn’t know about the procurement in advance.Instead of ignoring this important stakeholder, check with your contracts office or legal department to determine how you can get the information you want and still maintain the integrity of the bidding process.
Develop a plan with all key stakeholders to meet their information needs and interests as well as yours. Determine the information they want and the information you believe they need. Also decide when to provide that information and in what format. Finally, clarify what you want from them and how and when they can provide it.
Always be sure you understand each stakeholder’s “what’s in it for me” (WIIFM). Clarify why seeing your project succeed is in each stakeholder’s interest. Throughout your project, keep reminding your stakeholders of the benefits they’ll realize when your project’s complete and the progress your project has made toward achieving those benefits. Find out more about identifying project benefits for different stakeholders in Chapter 16.
Displaying Your Stakeholder Register
You’re concerned with two issues when developing the format and content of your stakeholder register:
Increasing your confidence that you identified all appropriate stakeholders
Helping others suggest people not on the register who should be included and people on the register who possibly should not
Figure 4-2 shows a sample stakeholder register format you may use for your stakeholder register. The format includes three major categories of information:
The hierarchical structure of the categories in which stakeholders are located
The specific identifiers of each stakeholder (job title and name)
The stakeholder’s role with regard to the project (driver, supporter, or observer; see the earlier section “Determining Whether Stakeholders Are Drivers, Supporters, or Observers”)
© John Wiley & Sons, Inc.
FIGURE 4-2: A sample stakeholder register format.
Confirming Your Stakeholders’ Authority
