a Business
Chapter 6: Handling Negative Comments and Reviews
Understanding How Comments and Reviews Differ from each other
Responding to Negative Reviews
Handling Positive Reviews
Chapter 7: Going Viral: The Good, the Bad, and the Unintended
The Consequences of Going Viral
Staying Sane When The Situation Goes Off the Rails
Having a Plan in Place
Chapter 8: Group Decorum
What Exactly Is a Social Media Group?
Being Respectful (and Respected)
Avoiding Common Mistakes in Social Media Groups
Being a Good Moderator
Chapter 9: Being Likeable During Livestreaming
What's a Livestream, Anyway?
Going Live
Being a Gracious Host During a Livestream Interview
Following the Guidelines for Being a Great Guest
Avoiding Embarrassment
Adhering to the Etiquette of Watching a Livestream
7 Part 3: Email Courtesies Chapter 10: Email Best Practices That Won't Let You Down Emailing for Personal Use versus Emailing for Business Purposes Writing with a Clear Purpose Chapter 11: Spam, the Law, and You Reckoning with CAN-SPAM Looking at Platform-Specific Terms of Service (ToS) Establishing Business Policies Managing Your Public Relations Following Industry Regulations More Social Media Regulations to Know
8 Part 4: Virtual Meeting Manners Chapter 12: The Basics of Virtual Meetings Charting the Rise of Virtual Meetings Choosing When to Use Virtual Meetings Designing More Productive Virtual Meetings Looking at the Downside of Virtual Meetings Avoiding Virtual Meeting Burnout Chapter 13: Leading a Virtual Meeting Doing the Prep Work Conducting the Meeting Handling the Meeting Follow-Up Chapter 14: Making an Appearance at a Virtual Meeting Attending a Virtual Meeting Conducting Yourself in a Virtual Meeting Chapter 15: Webinar and Online Event Proprieties Determining the Goals of Your Event Mastering the Do's and Don'ts for Hosting a Successful Webinar or Live Event The Etiquette of Engaging the Audience The Etiquette of Attending a Webinar or an Online Event
9 Part 5: Mobile Mien Chapter 16: Context in Messaging and SMS Texting: The Better Way to Communicate Putting Yourself in the Recipient's Shoes Considering the Context Noting the Importance of Tone When Texting Being Brief but Clear Avoiding Miscommunication with Others Being More Mindful of What You're Typing Chapter 17: No One Wants to Hear Your Phone Following Etiquette When Using Your Phone in Public Dealing with the Poor Etiquette of Others Knowing When It's Time to Take a Break from Your Smartphone Telecommuting and the Phone Etiquette That Comes Along with It Chapter 18: When and How to Use Text Messaging SMS One-to-One Text Messaging It's a Party in Your Phone Avoiding SMS missteps Knowing What Not to Send in an SMS Text Message Chapter 19: Pleasant Direct Messaging Exploring the Differences: Messaging App versus SMS
