The Law of Fundraising. Bruce R. Hopkins

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For that year, these individuals reported $83.5 billion in noncash charitable gifts on 9.2 million returns.

      Corporate stock gifts averaged $254,305 per return. Clothing donations averaged $2,305 per return. Conservation easements had the largest average contribution amount of $660,666 per return, with about 9,840 returns carrying contributions to a Schedule A. Gifts of other investments reflected the second-largest average donation amount of $478,230 per return, based on approximately 3,520 returns that carried $1.7 billion in contributions to Schedule A.

      Contribution amounts declined for nearly all categories, the exceptions being for easements, airplanes, boats, and other vehicles. Specifically, the amount attributed to gifts of clothing fell by 42.2 percent.

      Foundations received 30.6 percent of these gifts on nearly 65,000 returns, with an average contribution per return of $334,747. Donor-advised funds received 16 percent of these gifts on about 71,860 returns, having an average gift of $157,921 per return. Contributions to large organizations were reported on 3.3 million returns, resulting in the smallest average amount of $2,938 per return.

      Generally, all categories of charitable organizations experienced declines in donation claims for these types of contributions on tax returns from 2017 to 2018. There were two exceptions. One was for contributions to environmental and animal-related organizations, which increased by 44.8 percent. The other was an 8.7 percent increase in these contributions to donor-advised funds.

      Most categories of charitable organizations received more of these contributions claimed on returns in 2017 than they received in any year since 2007. Between 2009 and 2017, the amount of these gifts more than doubled for six of the organization types. In 2018, these trends changed significantly, in that most organization types received fewer gift amounts. Contributions to donor-advised funds, however, experienced the highest growth, increasing from $1.8 billion in 2009 to $11.3 billion in 2018.

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