you have your finished book or its actual publication date, how can you be sure anyone will ever see it or buy it? If you’re working with a traditional publisher, that company likely has a marketing team dedicated to spreading the word about your book. But to be honest, the efforts that your publisher is planning on your behalf may not impress you — and may not even be enough to get the word out. So you might need to do some marketing and publicizing of your own if you want your book to sell. Don’t worry, though. Publicity professionals let you in on their secrets in Chapter 21, and we give you a lot of ideas about how to get your book noticed. Marketing, planning, and promotion take you from book signing to lecture — all starring you and your fabulous children’s book.
Improving Your Chances of Getting Published
We’ve worked in the publishing industry for a long time, and we have a pretty good idea of what works and what doesn’t. Here are some insider tips that can significantly improve your chances of getting published. Some of these tips involve very specific advice, such as getting feedback before submitting; others provide less concrete (but just as important) tips about the etiquette of following up with publishers and how to behave if rejected:
Act like a pro. If you act like you’re an experienced and savvy children’s book writer, people perceive you as being an experienced and savvy children’s book writer — provided you’ve really done your research. The children’s book industry tends to be more accepting of those people who already belong to the club, so to speak, as compared to the newbies pounding on the door to be let in. So you can greatly improve your chances of getting published if you behave like you already belong. Some examples of putting yourself out there as a pro include sending a one-page query letter that addresses all the salient points, submitting your carefully and thoroughly edited manuscript, and formatting your manuscript properly. (All of these tips are discussed in Chapters 14 and 18).
Create magic with words. Writing a fabulous children’s book isn’t easy. A children’s book editor has a very finely tuned sense of what constitutes a well-written book and what will sell in the marketplace. If you want to get your book published, your writing must be top notch — second best isn’t good enough. If you’re still learning the craft of writing, by all means get some reliable and knowledgeable feedback. Check out other writers’ guides, as well. And you might even choose to engage the services of a professional children’s book editor or book doctor to help fix up your manuscript before you submit it to an agent or publisher for consideration. Whichever avenue(s) you choose, the goal is putting your best effort forward.
Research thoroughly. To get published, your book needs to be both believable and factually correct (especially if you’re writing nonfiction). If you’re sloppy with the facts, your editor won’t waste much time with your manuscript before deleting it from their inbox. (Chapter 7 keeps you up on the latest developments in the world of children and ways to research your topic.)
Follow up — without stalking. After you submit your manuscript or proposal, you might want to follow up with the agent or editor to whom you submitted it. Sometimes, however, you actually need to avoid a follow-up. Many publishers and agents now reply to a query with the admonition that if they don’t get back to you within three to six months, you can assume that they have rejected your work. Keep in mind that agents and editors are very busy people, and they probably receive hundreds, if not thousands, of submissions every year. Be polite, but avoid stalking the agent or editor by constantly calling or e-mailing for the status of your submission. Making a pest of yourself buys you nothing except a one-way ticket out of the world of children’s books. See Chapter 18 for more on when and how to follow up.
Accept rejection graciously. Every children’s book author — even the most successful and famous — knows rejection and what it’s like to wonder whether their book will ever get published. But every rejection provides you with important lessons that you can apply to your next submission. Take these lessons to heart and move on to the next opportunity. Head to Chapter 18 for more on dealing with rejection.
Practice until you’re perfect. You can’t find a better way to succeed at writing than to write, and you can’t get better at submitting your manuscripts and proposals to agents or publishers unless you keep trying. Don’t let rejection get in the way of your progress; keep writing and keep submitting. The more you do, the better you’ll get at it — it being the elements of the writing process itself, which we discuss in Parts 2 and 3 of this book. And remember: Hope means always having a manuscript being considered somewhere.
Promote like crazy. Publishers love authors with a selling platform —defined as the ability to publicize, promote, and sell their books as widely as possible. By showing your prospective publishers that you have the ability to promote and sell your books — via social media; by way of workshops or speaking engagements, in traditional media such as radio, TV, and local newspapers; through your networks of relationships; and more — you greatly increase your chances of being published. (For more on promotion, see Chapters 21 and 22.)
Give back to the writing community. Both beginners and pros give back to their profession, to their readers, and to their communities. They volunteer to participate in writing groups or conferences to help new or unpublished authors polish their work and get published; they do free readings in local schools and libraries; and they advocate for children in their communities. When you give back like a pro, you improve your standing in the children’s book industry, increasing your chances of getting published. And besides all that, you establish some good karma — and that can’t hurt.
Chapter 2
Delving into Children’s Book Formats
IN THIS CHAPTER
