to reality. Numerous unconsciously conveyed slogans or marketing campaigns in everyday life convey the message that shopping helps in every situation. What is for most people a nice change and deserved distraction, can quickly become a trap for psychologically attacked people.
Usually it is not a problem to regulate your buying behaviour accordingly and to have an awareness of whether this product is really necessary and to consciously encourage advertising to buy. Of course, everyone has bought something they knew was unnecessary when they bought it, but it may have been outrageously cheap or so fascinating and beautiful that you have to have it. At the latest, when the financial means are no longer sufficient, reason wins and further purchases are broken off - albeit with a heavy heart.
Buying addicts lack this feeling of whether they really need something. Even financial limits can be skilfully ignored. They act compulsively and experience an unbearable urge to buy something. At the beginning of this disease, there are always personal problems that are intended to distract from the addiction to shopping. Those affected are not addicted to a particular product or merchandise, but rather to the feeling that buying from them triggers it. Particularly fatal: In a consumer-oriented society, shopping addiction remains undiscovered for a long time, not least because those affected can hide their addiction for a long time. Shopping addiction is so easy to exercise, it can be hidden because it is socially recognized. The inhibitions like with drugs or alcohol, which are already stigmatized by society, are completely eliminated with shopping addiction.
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