The Courage Playbook. Gus Lee

      Praise for Gus Lee’s earlier, Courage: The Backbone of Leadership

      “Gus Lee, in this well‐written and useful book, demystifies courage and reveals what it is made of: integrity, competence, and good judgment.”

      —Warren Bennis Distinguished Professor of Business, University of Southern California, Founder, Modern Leadership Development

      “When it comes to leadership, Gus Lee has walked the walk and talked the talk. Now, in his latest book, he offers all of us, who call ourselves leaders, a primer on how to gain and maintain in ourselves and our organizations that critical element that makes the difference: courage!”

      —H. Norman Schwarzkopf General, US Army (Ret.)

      Praise for The Courage Playbook: 5 Steps to Overcome Your Fears and Become Your Best self

      “Gus Lee, who is not only very smart but also has an abundance of common sense, has written a terrific book about a perennial problem facing all of us: developing the courage to conquer our fears.”

      —John J. Mearsheimer, R. Wendell Harrison Distinguished Service Professor of Political Science, University of Chicago

      “Gus's training changed my life. He uses courage to shape us ‘weeble wobbles'—and to help us stand firm even after we wobble and get knocked down, time and time again. The tools and concepts provided in The Courage Playbook challenged my approach to leading and communicating, by not just understanding and assessing my own courage but also by identifying practical applications of courageous behaviors. As Gus writes, ‘courage is more action than abstraction and is more behavioral than theoretical.' As a combat veteran, entrepreneur, and business executive, I didn't need to think more about courageous actions; I needed to act more courageously and more quickly. Through The Courage Playbook, Gus personally coached me, provided me tremendous insights on myself, and empowered and encouraged me with practical ways to live the first of human qualities.”

      —Chris Miller SVP Flippen Group, West Point Class of 1998, Operation Iraqi Freedom

      “Meeting Gus Lee changed my life; his book will change yours. The Courage Playbook is a 5‐alarm wake‐up call to self‐awareness, recognizing we control how we show up for others each day. We choose cowardice or courage in all our interactions—just getting along, or really getting it right. Gus's Leaders of Character, LOC Biography Form 5 inventory was my jump‐start in understanding the painful truth of my lack of ‘real' courage. Yet, I was not left lost, without a way forward. Gus provides the roadmap and all the GPS tools necessary for navigating the difficult terrain in becoming one's best self—a true person of courage.”

      —Joe LeBoeuf, PhD COL, US Army, Retired Former Academy Professor, USMA; Professor of the Practice Emeritus, Duke University

      “The Courage Playbook's practical tools are universal game‐changers. From the time Gus Lee was my mentor at West Point he has helped me and others in evaluating and forming ethical solutions for those who desire to be the best they can be. The Third Step helped me stop reactions to fear that I'd retained in a career that demanded courageous leadership and physical bravery as an Air Cavalry combat leader in Vietnam. The Courage Playbook's comprehensive tool sets have enhanced my life, especially in a profound respect for others, no matter race, religion or sexual preference. It's improved my relationships in my community, and I will continue to use it to constantly improve my character and quality of life.”

      —William Malkemes COL, US Army (Ret.)

      “The Courage Playbook's focus on practice, not theory, was essential to my ability to transition from a performance‐based junior executive to a growth‐based chief executive. The concept of UPR is easy but doing it every day takes a lot of practice. I used the 10‐week UPR Behavioral Practice continuously to value and develop every member of my organization. Every quarter I spent 10 weeks going down the checklist. Then I spent the last three weeks of the quarter personally praising every member for their contribution. That's how you build a high‐performance company with little employee turnover.”

      —Steve Wilson Founder and CEO of an INC 500 Company

      “We took Gus's advice to heart as my team took action and developed leadership rules to live by and demonstrate courage to build trust. By remembering that courage is an expression of caring, we overcame the barriers to sharing feedback and hitting hard issues

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