turns to how we experience ideology in society. It examines the place of individuals as the basic units of ideology and the processes of ideological socialisation by which we are formed into social ‘subjects’ over the course of our lifetimes. It also considers how these ‘subjectification’ processes can fail, how ideology’s ‘grasp’ on us can be limited and incomplete, and the consequences this can have for our societal experience.
Finally, chapter 6 outlines the different approaches that characterise ideology studies today. It opens by describing its steady coalescence into an independent subdiscipline, then summarises twelve approaches to ideology analysis developed by different fields. It divides these approaches into an ‘epicentre’ rooted within social and political theory, along with a ‘penumbra’ of input from the humanities and social sciences, arguing that they can be categorised along two cross-cutting dimensions: the surface-level or deep-level focus of their engagement with ideology and the theoretical or empirical methodology they use to do so.
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