Navigate the Swirl. Richard Hawkes
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Metaphors matter. How we frame problems and opportunities in our organizations creates the expectations, solution-sets, and “possibility space” in which we operate. A limited metaphor tends to limit our thinking. So, if organizations are not machines, how might we understand them better? What metaphors or images might we adopt to help us describe and guide them? I've come to the conclusion that that best way to see—and lead—an organization is as a system. More specifically, as a complex, adaptive social system.
That may not be as conveniently concrete as a machine or a computer, but it's a more accurate and therefore more powerful way to understand the human dynamics involved. Organizations are not machines subject to immutable laws of physics, they are human systems subject to the more complex social dynamics of relationships. I've found that this shift of metaphor works with leaders and teams to release and make visible their mental frameworks and consequently opens the door for them to envision and lead transformations that otherwise might have seemed impossible. Leaders and team members must become systems thinkers—able to visualize and model the ways in which the elements of the system interact and transform. The Growth River approach to creating high-performing teams and companies is based on this fundamental premise: teams and organizations are complex, adaptive, social systems.
“Complex adaptive system” is a term that comes out of the science of complexity theory. It refers to any system—whether in the natural world, in technology, or in human culture—in which the behavior of the system as a whole cannot be explained simply by looking at the individual parts. It is a system that has something called swarm intelligence—a population of decentralized agents that interact with each other to self-organize around shared purpose and aligned behaviors. For example, think about an ecosystem, an ant colony, the flow of urban traffic, an economy, a language, the human immune system, the Internet, a cell, a nation. In each of these diverse examples, the system has its own properties that cannot always be predicted by understanding the parts. It exhibits self-organizing, or emergent, behavior. You could study an individual bee for years and never fully understand the behavior of a hive. You could analyze a single blood cell from every conceivable angle and not come close to grasping the functioning of the circulatory system. You could memorize every word of an unfamiliar language yet have no ability to use it to communicate.
Complex adaptive systems occur in the natural world and in the human world, but when it comes to human systems, we add the term social. In such systems, the complexity is increased by the fact that the system is made up of individual people, each possessing a degree of agency—the ability to choose, adapt, surprise, change direction, as well as create and collaborate in new and interesting ways. Each agent in this system has a unique mental and emotional universe, an interior, subjective world that influences their choices in ways that are hard, if not impossible, to predict or control. At times, that can make everything immensely more difficult and confusing, and yet, the good news is that it makes so much more possible.
A system is a set of things that work together in a way that produces certain outcomes.
Systems thinking is when you seek to identify and model the set of things within a system and the relationships between them so that you can accurately plan or produce target outcomes and identify performance improvement opportunities.
A complex adaptive social system is a network of individuals that exhibits self-organizing properties and can adapt behavior purposefully, both individually and collectively, in response to changing circumstances.
One of the most remarkable things about human beings is our ability to intentionally organize around a shared goal or purpose and in so doing, to achieve things we could never do alone. You might be a brilliant medical scientist who invents a powerful new drug to cure cancer, but if it's just you in your lab, you won't save many lives. You need others to help you manufacture the drug, test it and ensure it's safe, sell it, distribute it, and so on. Or perhaps you're passionate about combating climate change and you come up with a way to generate more efficient energy from solar panels. If you only install it on your own roof, you aren't going to make much of a difference to net carbon emissions. But if you can create an organization to manufacture, sell, and promote your product to tens of thousands of households, you could have a significant impact.
Complex adaptive social systems include all manner of human groupings, from tribes, political parties, sports teams, and religious communities to terrorist groups, gangs, and cults. The term is fittingly applied to business organizations as well. A human organization does not behave like a collection of molecules interacting to create a cell. It doesn't pattern itself like a colony of bacteria, or even the complex interactions of plants, animals, insects, and climate that make up an ecosystem. Although it may have a lot in common with all these systems, the human element adds another dimension to the mix.
When people talk about complex adaptive social systems in complexity theory, they often refer to ants. Ants are a favorite of scientists, in part because of their unique organizing capabilities. They get so much done! They constantly toil, build, and expand their colonies. They exhibit self-organization, division of labor, and can adapt to changing circumstances. And they do it all with only a few types of ants fulfilling a few roles and with brains the size of a microliter (albeit quite large relative to their size). Like ants, humans have the ability to organize, solve problems as a group, and exhibit remarkable feats of collective intelligence. But we do it on a completely different scale of complexity. But it's not only the brain size that makes a difference; it's the balance between our individual agency and our social natures. Humans can collectively organize in large groups, while retaining a high degree of individual capacity for creativity and agency. Indeed, with all due respect to the remarkable feats of our insect friends, human potential for dynamic, creative, collective intelligence is off the charts.
You might think that's obvious, but there are many organizational approaches that assume people are not that different to ants—that we are merely Pavlovian creatures of instinct and incentive. Of course, humans certainly do respond to incentives, and are partially driven by instinct, but that is not all that is going on. And if we want to reach the full potential of organizational life, it's important to recognize that truth. A business is a complex adaptive social system because it is more than the sum of its parts, but also because its parts are people—unruly, innovative, unpredictable, irrational, responsible, empathetic, intentional, creative, surprising people.
In fact, one of the things I love about business is that it represents the cutting edge of our capacity as human beings to join together, engage our best efforts, and improve our lives both individually and collectively. Business, as a shared endeavor, is a kind of evolutionary forefront in our cultural capacity to organize. Of course, humans are tribal creatures and we have always naturally come together and cooperated in small bands, and over the last several thousand years gathered together in larger cities. But larger organizational efforts have been more limited. Indeed, there was a time when the most dramatic and impressive examples of humans banding together in large collectives only happened in rare circumstances, usually through intensive government effort, religious solidarity, or out of military necessity. But over the past few hundred years, something remarkable has happened. Humans have begun to band together in an historically unprecedented way—to accomplish things through the domain of business. These extended tribes have arisen to accomplish