Table of Contents
1 Cover
5 Preface: The Global Impact of The Conversion Code and What's New in the Second Editionpreface STOP CHASING LEADS; START ATTRACTING CLIENTS NOTES
6 Introduction: How I Created The Conversion Code
7 Disclaimer: How to Read The Conversion Code HOW YOU SHOULD CRACK THE CONVERSION CODE THE CONVERSION CODE CREEDS
8 Section I: How to Do Marketing That Attracts High-Quality Leads Chapter 1: The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code) NOTES Chapter 2: How to Use Your Website to Attract High-Quality Leads HOW TO KNOW IF YOUR WEBSITE IS WORKING HOW TO BUILD A WEBSITE THAT BUILDS TRUST AND CAPTURES LEADS HOW TO QUICKLY TURN YOUR WEBSITE INTO A LEAD-GENERATING MACHINE PROVEN WAYS TO CAPTURE LEADS ON YOUR WEBSITE WITHOUT BEING (TOO) ANNOYING THE IMPACT OF PERSONALIZATION ON LEAD CONVERSION THE IMPACT OF LIVE CHAT ON LEAD CONVERSION NOTES Chapter 3: How to Build Landing Pages That Capture High-Quality Leads THE MICROWAVE MINDSET NINE KEY ELEMENTS EVERY LANDING PAGE SHOULD INCLUDE LANDING PAGE-LESS LEADS NOTES Chapter 4: Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads) THE IMPACT OF TAKING BLOGGING SERIOUSLY THE ROBOTS CAN WRITE WHAT TOP-PERFORMING BLOG POSTS INCLUDE HOW I TURN EVERY BLOG POST INTO A DOZEN ADDITIONAL PIECES OF CONTENT WHAT SHOULD YOU BLOG ABOUT? GUEST BLOGGING YOUR CONTENT IS READY TO BE OPTIMIZED FOR LEAD GENERATION, SOCIAL MEDIA, AND SEARCH ENGINES NOTES Chapter 5: How to Optimize Your Content for Lead Generation, Social Media, and Search Engines OPTIMIZING YOUR CONTENT FOR LEAD GENERATION NINE EXAMPLES OF LEAD MAGNETS FOR YOUR LANDING PAGES DO NOT OVERTHINK WHAT YOUR LEAD MAGNETS SHOULD OR COULD BE OPTIMIZING YOUR CONTENT FOR SOCIAL MEDIA OPTIMIZING YOUR CONTENT FOR GOOGLE AKA SEO SHOULD YOU FOCUS ON ADS, MARKETING, OR BRAND? NOTES Chapter 6: Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads FACEBOOK PROFILE PRO TIPS FACEBOOK'S ALGORITHM THE TOP FOUR REASONS WHY WE SEE WHAT WE SEE IN OUR FACEBOOK (AND OTHER SOCIAL MEDIA) NEWSFEEDS WHERE TO FIND GREAT CONTENT TO SHARE FROM YOUR FACEBOOK PROFILE TIMING AND FREQUENCY THAT GET THE MAXIMUM IMPACT FOR YOUR FACEBOOK POSTS THANKS, CHRIS, I APPRECIATE THAT HBD = WTF GET MORE COMMENTS, RIGHT NOW FACEBOOK FISHING: HOW TO BOOK THREE APPOINTMENTS RIGHT NOW (AND EVERY DAY) USING MESSENGER PEOPLE ARE SHARING—HERE'S A CLEVER WAY TO SHOW YOU CARE REBUMPING OLD POSTS USING “ON THIS DAY” COMMENTS ARE KING FINDING LEADS USING FACEBOOK GROUPS HOW DO YOU FIND PEOPLE TO JOIN YOUR GROUP OR GROUPS TO JOIN? DO YOU NEED A FACEBOOK PAGE? FACEBOOK ADS THAT WORK DEMAND GENERATION VERSUS DEMAND FULFILLMENT THE ESSENTIALS OF RUNNING A GREAT FACEBOOK AD THE PERFECT FACEBOOK FUNNEL
