C3 FACEBOOK ADS
THREE FACEBOOK AD AUDIENCES YOU MUST USE
DETERMINING YOUR AD BUDGET
FACEBOOK AD CONVERSION RATES
HOW TO TELL IF A FACEBOOK AD IS WORKING (OR KNOW WHEN TO STOP IT)
WHAT IS THE PERFECT NUMBER OF TIMES SOMEONE SHOULD SEE YOUR FACEBOOK AD?
FIVE FACEBOOK AD TYPES EVERYONE SHOULD USE
SIMPLE STRATEGIES (BEYOND FACEBOOK) THAT DRIVE MASSIVE TRAFFIC AND LEADS TO YOUR WEBSITE AND LANDING PAGES
HOW TO CHOOSE WHAT YOU SHOULD FOCUS ON
NOTES
Chapter 7: Using Google PPC (Adwords) to Capture High-Quality Leads
Chapter 8: How to Use Videos (and YouTube) to Attract and Convert Leads
THE IMPACT OF THE TYPE OF CTA IN A VIDEO ON CONVERSION RATE
THE IMPACT OF WHEN THE CTA IN A VIDEO OCCURS ON CONVERSION RATE
HOW LONG SHOULD YOUR VIDEOS BE?
THE YouTube TRIFECTA
YouTube ADS FOR TRAFFIC, LEADS, AND BRAND BUILDING
HOW TO KNOW IF YOUR YouTube VIDEOS ARE ANY GOOD
LIVE STREAMING
STREAMING SERVICE ADS (AKA MODERN TV COMMERCIALS)
WEBINARS AND SCREEN RECORDINGS
VIDEO EDITING TOOLS
START WITH DESSERT
NOTES
Chapter 9: How to Get the Most out of Twitter
HOW TO KNOW IF PEOPLE LIKE WHAT YOU TWEET
THE POWER OF TWITTER THREADS
TWITTER ADS
NOTES
Chapter 10: How to Use Instagram to Attract High-Quality Leads (and Raving Fans)
INSTAGRAM STORIES
INSTAGRAM REELS
HOW TO GET MORE INSTAGRAM FOLLOWERS
IT REALLY DOES GO DOWN IN THE DM
INSTAGRAM CAROUSELS AND TWEETAGRAMS
INSTAGRAM ADS
NOTES
Chapter 11: It's TikTok Time
WHAT WORKS THE BEST ON TikTok?
NOTES
Chapter 12: How to Use LinkedIn for Maximum Impact (in Minimal Time)
LinkedIn R AND R
Chapter 13: Audio Is Everywhere (How to Take Advantage of It)
NOTE
Chapter 14: Influencer Marketing Matters
NOTE
Chapter 15: Get the Most out of Your Marketing and Convert More Leads Using Retargeting
NOTES
9 Section II: How to Find and Follow Up with the Highest-Quality Leads That Are the Most Likely to Convert Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate INCREASE YOUR LEAD CONVERSION RATE BY IMPROVING YOUR CONVERSATIONS HAVE BETTER SALES MEETINGS AND ONE-ON-ONES TAKE BETTER NOTES DURING SALES COACHING RUN SALES CONTESTS THAT INCREASE EFFORT AND RESULTS LEARN WHAT MATTERS THE MOST TO SOMEONE WHO IS CONSIDERING HIRING YOU GIVE CREDIT WHERE CREDIT IS DUE NOTES Chapter 17: Should You Use an ISA or an AI Chatbot to Follow Up with Leads? NOTE Chapter 18: How to Achieve the Highest Lead Conversion Rate Possible HOW LEAD RESPONSE TIME IMPACTS CONVERSION BEST DAYS AND TIMES TO FOLLOW UP WITH LEADS HOW MANY TIMES SHOULD YOU FOLLOW UP WITH A LEAD? NOTES Chapter 19: How to Convert Leads Using Text Messages NOTE Chapter 20: How to Use Automated Email Campaigns to Convert Leads NOTE Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads WHEN AND HOW OFTEN SHOULD YOU SEND EMAILS? HOW TO GET THE HIGHEST OPEN AND CLICK-THROUGH RATE ADVANCED EMAIL TACTICS AND TEMPLATES
