from diversity take steps to ensure that voices like Sanaika's aren't just in the room—they're included.
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These companies have gone beyond diversity to inclusion by embracing one key perspective shift: They've ditched outdated approaches to DEI, and instead, they've adjusted their cultural levers. In the next chapter, we'll start to explore the promise of this design-based approach.
Notes
1 1. “Women in the Workforce: United States (Quick Take),” Catalyst, October 14, 2020, https://www.catalyst.org/research/women-in-the-workforce-united-states/.
2 2. William H. Frey, “The Millennial Generation: A Demographic Bridge to America's Diverse Future” (Brookings, January, 2018), https://www.brookings.edu/wp-content/uploads/2018/01/2018-jan_brookings-metro_millennials-a-demographic-bridge-to-americas-diverse-future.pdf.
3 3. “Older People Projected to Outnumber Children for First Time in U.S. History,” US Census Bureau, March 13, 2018, release no. CB18-41, https://www.census.gov/newsroom/press-releases/2018/cb18-41-population-projections.html.
4 4. “Understanding Neurodiversity at Work,” Headstart, September 25, 2020, https://www.headstart.io/insights/neurodiversity-at-work-and-its-untapped-commercial-potential/.
5 5. Bailey Reiners, “The Cold, Hard Truth About Ageism in the Workplace,” Built In, May 12, 2021, https://builtin.com/diversity-inclusion/ageism-in-the-workplace.
6 6. Lynn Friss Feinberg, “The Dual Pressures of Family Caregiving and Employment: Six in 10 Family Caregivers Are in the Labor Force” (AARP Public Policy Institute, 2016), https://www.aarp.org/content/dam/aarp/ppi/2016-03/The-Dual-Pressures-off-Family-Caregiving-and-Employment.pdf.
7 7. Jeffrey M. Jones, “LGBT Identification Rises to 5.6% in Latest U.S. Estimate,” Gallup, February 24, 2021, https://news.gallup.com/poll/329708/lgbt-identification-rises-latest-estimate.aspx.
8 8. “What Workforce Diversity Means for Gen Z,” Monster, 2020, https://hiring.monster.com/employer-resources/recruiting-strategies/workforce-planning/workforce-diversity-for-millennials/.
9 9. “2017 Cone Communications CSR Study” (Cone Communications, 2017), https://www.conecomm.com/2017-cone-communications-csr-study-pdf.
10 10. “In an Increasingly Diverse Market, Brands Can Drive Growth With Multicultural Marketing,” Living Word Insights, December 4, 2020, https://livingword.co.uk/in-an-increasingly-diverse-market-brands-can-drive-growth-with-multicultural-marketing/.
11 11. Katia Savchuk, “Do Investors Really Care About Gender Diversity?” Stanford Business Insights, September 17, 2019, https://www.gsb.stanford.edu/insights/do-investors-really-care-about-gender-diversity.
12 12. “Tesla Exempt Solicitation,” Tesla, Inc., June 17, 2020, https://www.sec.gov/Archives/edgar/data/1318605/000121465920005699/p612202px14a6g.htm.
13 13. Greg Iacurci, “Money Invested in ESG Funds More Than Doubles in a Year,” CNBC, February 11, 2021, https://www.cnbc.com/2021/02/11/sustainable-investment-funds-more-than-doubled-in-2020-.html.
14 14. Sheryl Estrada, “‘Just Going Through the Motions’: Employers Fail to Make DEI a Business Function, Report Finds,” HR Dive, February 18, 2021, https://www.hrdive.com/news/just-going-through-the-motions-employers-fail-to-make-dei-a-business-fun/595293/.
15 15. “How Much Does It Cost to Defend an Employment Lawsuit?” Workforce.com, May 14, 2013, https://www.workforce.com/news/how-much-does-it-cost-to-defend-an-employment-lawsuit.
16 16. Reiners, “The Cold, Hard Truth.”
17 17. Allison Scott, Freada Kapor Klein, and Uriridiakoghene Onovakpuri, “Tech Leavers Study” (Kapor Center for Social Impact, 2017), https://mk0kaporcenter5ld71a.kinstacdn.com/wp-content/uploads/2017/08/TechLeavers2017.pdf.
18 18. Steve Henn, “When Women Stopped Coding,” NPR, Planet Money, October 21, 2014, https://www.npr.org/sections/money/2014/10/21/357629765/when-women-stopped-coding.
19 19. J. Terrell, A. Kofink, J. Middleton, C. Rainear, E. Murphy-Hill, C. Parnin, and J. Stallings, “Gender Differences and Bias in Open Source: Pull Request Acceptance of Women Versus Men,” PeerJ Preprints 4 (February 2016),
