Lead Upwards. Sarah E. Brown
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PART V: PROVING, SUSTAINING, AND EXPANDING YOUR IMPACT AS A LEADER
CHAPTER EIGHTEEN: Measuring Success: How to Know If Things Are Working
WHO CARES ABOUT LEADING AND LAGGING INDICATORS?
UNDERSTANDING THE METRICS THAT SET UP YOUR DEPARTMENT FOR SUCCESS
FOCUS ON MEASURES THAT SHOW OUTCOMES VS. ACTIVITY
GETTING COMFORTABLE WITH QUANTITATIVE MEASUREMENT TOOLS
HOW THE BOARD THINKS ABOUT YOUR INDICATORS
MEASURE WHAT COUNTS AT A REGULAR CADENCE
OTHER “SUCCESS” MEASURES
LETTING LEADING INDICATORS GUIDE YOUR EARLY‐STAGE STARTUP GROWTH
RAND FISHKIN'S ADVICE FOR METRICS: KEEP IT SIMPLE
HOW TO WORK WITH YOUR CEO ON MEASURING YOUR PERFORMANCE
BUILDING ACCOUNTABILITY INTO YOUR TEAM REPORTING
CHAPTER NINETEEN: Communicating Your Results to Your CFO, CEO, Company, and Board
WHY BOARD MEETINGS EXIST (AND NO, THEY'RE NOT JUST TO TORTURE STARTUP FOUNDERS AND EXECUTIVES!)
COMMUNICATING AT THE BOARD LEVEL
COMMUNICATING AT THE “ALTITUDE” OF THE BOARD
HOW IS YOUR BUSINESS PERFORMING WITHIN THE CONTEXT OF THE GREATER MARKET (OR THE VC'S PORTFOLIO?)
DO YOUR HOMEWORK
BUILD RELATIONSHIPS WITH THE BOARD PRIOR TO YOUR FIRST MEETING
TAKING A STORYTELLING APPROACH TO BOARD PRESENTATIONS
COMMUNICATE WITH YOUR DEPARTMENT TEAM TO GET WHAT YOU NEED FROM THEM
CREATING YOUR BOARD SLIDES: THINK AT A HIGH ALTITUDE
HOW TO CREATE YOUR BOARD SLIDES
EXAMPLE DEPARTMENT OKR SNAPSHOT SLIDE REPORTING RESULTS WITH R/Y/G
OTHER TYPES OF SLIDES TO INCLUDE IN YOUR BOARD DECK
THE PURPOSE OF YOUR APPENDIX AND/OR PRE‐READ MATERIAL
TIP: ENSURE EVERY SLIDE HAS A NARRATIVE‐DRIVEN TITLE
PRESENTATION TIPS: BEFORE, DURING, AND AFTER THE BOARD MEETING
CHAPTER TWENTY: Mentorship: How to Further Grow Your Career by Networking and Giving Back
MENTORSHIP POWERS THE STARTUP ECOSYSTEM
MENTORSHIP'S ROLE IN SUPPORTING DEVELOPING LEADERS
MENTORSHIP IS ABOUT KNOWLEDGE AND CHEMISTRY
MENTORS DON'T HAVE TO KNOW